Blue Man Group and SuperShuttle International team up for joint marketing adventure

News provided by

Sep 23, 2014, 01:00 ET

PHOENIX, Sept. 23, 2014 /PRNewswire/ -- The iconic global entertainment company Blue Man Group and world-wide transportation company SuperShuttle International announced today a multi-faceted, multi-city marketing partnership. The joint venture will run through summer 2015.

Blue Man Group and SuperShuttle announce joint marketing program in Boston, New York and Las Vegas. Look for special offers from both organizations when booking shows online for Blue Man Group or transportation on SuperShuttle. (PRNewsFoto/SuperShuttle International) (PRNewsFoto/SuperShuttle International)

"Blue Man Group and SuperShuttle first worked together for the opening of SuperShuttle's service in Las Vegas. With the recent launch of SuperShuttle in Boston, another home to Blue Man, it seems like a prime opportunity to not only co-promote our brands, but more importantly, provide a high quality experience and service to our audience members," said Pam Harris, Chief Marketing Officer at Blue Man Productions.

As part of the program, SuperShuttle will communicate Blue Man entertainment offers for Boston, Las Vegas, and New York City throughout the customer's travel experience, including website, online booking system, email, and advertising on the blue vans. In tandem, Blue Man will feature a SuperShuttle discount offer for airport transportation through its website, email, ticketing channel, and in-venue placements. In addition, the brands will share in select campaigns, such as in-flight magazine advertising, boarding pass advertising, and social media.

"We hope our customers will have fun with the co-branding of these two innovative brands," said Ken Testani, Senior Vice President of Global Marketing and Partnerships at SuperShuttle. "We like to have fun and provide a spectacular service, and so does Blue Man Group. We think it will be a win-win for both of us."

For more information, visit www.blueman.com and www.supershuttle.com.

SuperShuttle International, based in Phoenix, is a division of Transdev On Demand, Inc. SuperShuttle serves over 40 airports, carrying more than eight million passengers a year. SuperShuttle also provides ExecuCar sedan service at all airports served by SuperShuttle, including some of the largest in the country: Los Angeles, New York, Dallas/Ft. Worth, Washington, D.C. and San Francisco. SuperShuttle is also available in Paris, France and Cancun and Los Cabos, Mexico. ExecuCar is available in over 70 airports.

Transdev
Transdev is the leading provider of passenger ground transportation services on the North American continent, operating bus, rail, taxi, shuttle and para-transit systems in over 120 locations in the US and Canada. Transdev entered the North American market in 2001 and has quickly expanded to a national presence, with over 16,000 employees and annual revenues approaching $1 billion.

Blue Man Group
Blue Man Group is a multinational media and entertainment company with theatrical and digital media operations across three continents, permanent live performance installations in six cities, an ongoing theatrical tour of the USA and Canada, as well as a highly acclaimed show on Norwegian Cruise Line's Epic.

Photo - http://photos.prnewswire.com/prnh/20140922/147535

Logo - http://photos.prnewswire.com/prnh/20071030/LATU031LOGO

SOURCE SuperShuttle International