Blue Cross and Blue Shield of Florida Reports 21st Year of Positive Performance

JACKSONVILLE, Fla., Sept. 14 /PRNewswire/ -- At Blue Cross and Blue Shield of Florida's (BCBSF) annual policyholders' meeting today, Chris Doerr, executive vice president, chief administrative officer and chief financial officer, reported that 2009 marked the company's 21st consecutive year of positive performance and increased membership.

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"The economic climate has had a direct impact on the residents of Florida, for many further limiting their access to affordable health care," said Doerr. "In 2009, we addressed this challenge by launching a number of affordable options that continued to put health care coverage within reach for more Floridians."  

Doerr confirmed BCBSF's commitment to creating innovative and cost effective products, delivering superior customer service, and increasing satisfaction among members, physicians and providers, employers, distribution channels and other partners. "We continue to support health care reform, working diligently with legislative entities, to develop workable solutions that provide affordable coverage to everyone, control cost and improve quality," he said.

Other activity announced today included the election of Catherine P. Bessant, Steven T. Halverson, Barbara S. Thomas and Gonzalo F. Valdes-Fauli to three-year terms on BCBSF's Board of Directors, and Edward L. Boykin was elected to a one-year term.

Blue Cross and Blue Shield of Florida is a leader in Florida's health industry. Since 1944, the company has been dedicated to meeting the diverse needs of all those it serves by offering an array of choices. BCBSF is a not-for-profit, policyholder-owned, tax-paying mutual company. Headquartered in Jacksonville, Fla., BCBSF is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information concerning BCBSF, please see its Web site at www.bcbsfl.com.

SOURCE Blue Cross and Blue Shield of Florida

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