Blue Cross and Blue Shield of Florida Awarded Prestigious J.D. Power and Associates Award

JACKSONVILLE, Fla., March 18, 2011 /PRNewswire/ -- Blue Cross and Blue Shield of Florida, Inc., (BCBSF) has been ranked "Highest Member Satisfaction among Commercial Health Plans in Florida," for the third time, according to the J.D. Power and Associates 2011 National Health Insurance Plan Study(SM).

(Logo: http://photos.prnewswire.com/prnh/20000427/BLUELOGOA )

Florida health insurance members ranked BCBSF highest in overall member experience in the Florida region. The study includes surveys from 17 regions in the United States about health plan members' overall experience with their health plans during 2010. The study explores seven major factors driving member experience:

• Approval process
• Claims processing
• Coverage and benefits
• Customer service
• Information and communication
• Provider choice
• Statements

"Our move to a health solutions company is more important than ever given the increasingly competitive and changing Florida health care market," said Craig Thomas, senior vice president, Marketing and Strategy, BCBSF. "This designation illustrates our strong commitment to our members and provides us with valuable information on how we can better serve our customers."

About Blue Cross and Blue Shield of Florida

Blue Cross and Blue Shield of Florida is a leader in Florida's health industry. Since 1944, the company has been dedicated to meeting the diverse needs of all those it serves by offering an array of choices. BCBSF is a not-for-profit, policyholder-owned, tax-paying mutual company. Headquartered in Jacksonville, Fla., BCBSF is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information concerning BCBSF, please see its Web site at www.bcbsfl.com.

About J.D. Power and Associates

"Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The company's quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies."

SOURCE Blue Cross and Blue Shield of Florida