Blue Cross & Blue Shield of Rhode Island Joins My Blue Community(SM)

PORTLAND, Ore., Aug. 18 /PRNewswire/ -- Blue Cross & Blue Shield of Rhode Island became the latest Blue Plan to add an award-winning, online health community created by Regence BlueCross BlueShield, marking the beginning of a national, Blues-based health and wellness community.

My Blue Community, launched in early 2010, expands upon an award-winning website established in 2005 by Portland, Ore-based Regence BlueCross BlueShield. Regence's online community, myRegence.com, was chosen as the model for My Blue Community because of the features it offers, such as self-directed wellness activities, multimedia content and educational resources, support groups and health forums on a variety of topics.

"We were pleased at how quickly and easy it was to implement this resource for our members," said Corey McCarty, Director of Strategic Marketing and Product Innovation at Blue Cross & Blue Shield of Rhode Island. "The turn-key process meant that we could instantly provide innovative resources – and value – to our members."

Already, over 600,000 members are able to read and post comments on more than 50,000 discussion threads, with topics ranging from pregnancy to gym etiquette, cancer to addiction support groups, and health care reform. Members of the community also have access to experts such as a health-focused chef, fitness trainer, and health coach.

"We are excited to have Blue Cross & Blue Shield of Rhode Island as a customer and member of our online community," said Will McKinney, vice president of consumer-directed health systems for Regence. "Over the past five years we have seen the tremendous, positive impact this feature has had on our members' overall health and wellness. Expanding those interactions and relationships across the Blues system will add exceptional value for all Blues members."

About Regence

Regence is the largest health insurer in the Northwest / Intermountain Region, offering health, life and dental insurance. Regence serves more than 2.5 million members as Regence BlueShield of Idaho, Regence BlueCross BlueShield of Oregon, Regence BlueCross BlueShield of Utah and Regence BlueShield (selected counties in Washington). Each health plan is a nonprofit independent licensee of the Blue Cross and Blue Shield Association. Regence is committed to improving the health of our members and our communities, and to transforming our health care system. For more information, please visit www.regence.com or follow us on Twitter. 

About BlueCross & BlueShield of Rhode Island

Blue Cross & Blue Shield of Rhode Island is the state's leading health insurer and covers more than 600,000 members. Blue Cross & Blue Shield of Rhode Island is an independent licensee of the Blue Cross and Blue Shield Association.

My Blue Community is a website that enables discussions among individual users. This website is intended solely as a forum for general information and users' opinions; it does not contain any advice that is intended for medical diagnosis or treatment, and does not substitute for professional medical advice and services.  Always seek the advice of your physician or other qualified healthcare provider on any medical condition and before following any information that may appear on My Blue Community.

SOURCE Regence

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