Blue Bunny® Continues Make-A-Wish® Partnership With $250,000 Donation This Fall

Blue Bunny to Sponsor Three "Walk For Wishes" Events, Donate a Portion of Sales During the Months of September and October

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Blue Bunny

Sep 11, 2015, 10:32 ET

LE MARS, Iowa, Sept. 11, 2015 /PRNewswire/ -- Blue Bunny continues its alliance with Make-A-Wish this fall with a $250,000 donation, including a "Walk For Wishes" sponsorship and a retail initiative. As part of the commitment, Blue Bunny will sponsor three "Walk For Wishes" events, which celebrate the thousands of wishes that have already been granted while raising funds for future wishes. During the months of September and October, Blue Bunny will also donate a portion of sales from select retailers to Make-A-Wish.

Make-A-Wish logo. www.wish.org

"We are thrilled to see our partnership with Make-A-Wish continue to thrive," said Nick Weiland, Brand Manager, Blue Bunny Novelties. "Since our relationship began in 2013, Blue Bunny has helped grant 120 wishes, and we look forward to helping make more wishes come true for these amazing kids."

As part of its "Walk for Wishes" sponsorship, Blue Bunny will sponsor three local events during the months of September and October, including: Walk For Wishes – West Michigan on September 12; Council Bluffs, Iowa on September 20; and Harrisburg, Pa. on October 18. More than 1,500 attendees are expected to collectively participate in the three events, including wish families, volunteers, donors and friends.

As part of its retail initiative, Blue Bunny will team up with four retailers during the months of September and October to donate $1 to Make-A-Wish for every package of Blue Bunny Mini Swirls or Ice Cream Sandwiches sold. Retail partners include Fareway, Giant Eagle, HyVee and Weis.

For more information about Blue Bunny's partnership with Make-A-Wish, visit www.bluebunny.com/wishes.

About Wells Enterprises, Inc. and Blue Bunny
Wells Enterprises, Inc. is the largest privately held, family-owned ice cream and frozen treat manufacturer in the United States. The company was founded in 1913 and is headquartered in Le Mars, Iowa, the Ice Cream Capital of the World. Wells produces more than 1,100 ice cream and frozen novelty products, including its signature brand, Blue Bunny^® and the iconic Bomb Pop^®. Wells also manufactures licensed frozen treat brands including Weight Watchers^® ice cream. For more information visit WellsEnterprisesInc.com.

About Make-A-Wish
Make-A-Wish grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true has positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illness, and their parents say these experiences help strengthen the entire family. Headquartered in Phoenix, Make-A-Wish is one of the world's leading children's charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 27,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 37 minutes. It has granted more than 254,000 wishes since its inception in 1980; more than 14,200 in 2014 alone. Visit Make-A-Wish at www.wish.org to learn more.

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SOURCE Blue Bunny