blu eCigs Voices Its Support For Recent State Legislation Prohibiting The Sale Of Electronic Cigarettes To Minors

CHARLOTTE, N.C., April 3, 2013 /PRNewswire/ -- blu eCigs, the electronic cigarette brand widely known for superior style and quality, today announced its support for recent legislation prohibiting the sale of electronic cigarettes to minors.  The purchase or sale of electronic cigarettes to people in Indiana and Mississippi under age 18 will be illegal beginning July 1, 2013, as a result of new laws recently passed by the legislatures and signed by the governors of both states.

On April 1, 2013, Indiana Governor Mike Pence signed into law HB 1225 that makes it illegal for people under age 18 to purchase electronic cigarettes (e-cigarettes) in the State of Indiana. Governor Pence's action comes just weeks after Mississippi Governor Phil Bryant signed (on March 18, 2013) similar legislation in Mississippi (HB 613) that also restricts the sale and purchase of e-cigarettes to minors under age 18. The new laws in both states take effect on July 1, 2013.

blu eCigs, a leading electronic cigarette manufacturer, and a subsidiary of Lorillard, Inc., supports the legislation signed into law by both Governor Pence and Governor Bryant.

"blu eCigs strongly supports and advocates for legislation or regulation that prevents the sale or distribution of electronic cigarettes to minors, and the company is pleased that Indiana and Mississippi have adopted legislation to prohibit the sale or distribution of electronic cigarettes to minors under the age of 18," said Jim Raporte, president of blu eCigs.

After Lorillard's acquisition last year of blu eCigs, the electronic cigarette company made a commitment to take a leadership role in shaping how this emerging category can be responsibly regulated.

Responsible e-cigarette manufacturers, including blu eCigs, already prohibit the sale of e-cigarettes to anyone younger than 18 through strict age-verification and third party certification procedures on websites or through vendor verification in stores.  But the sale of e-cigarettes to minors under the age of 18 is still possible in several states that do not make it illegal for retailers to sell, furnish and distribute electronic cigarettes to minors.

About blu eCigs Electronic Cigarettes

blu eCigs^® electronic cigarettes offer the look and feel of traditional cigarettes – without the tobacco smoke, ash, or smell.  blu eCigs provides a realistic recreational alternative to smoking – creating a vapor "puff" that evaporates within seconds. The products have been featured in the presenter gift bags at the Grammy Awards, other celebrity events, and are used by a number of A-list actors, musicians, and athletes.  Available online and at retailers nationwide, blu eCigs come in convenient disposables or rechargeable packs for regular use, with or without nicotine and in a variety of flavors. blu eCigs provide innovative technology for an improved consumer experience that enhances the social aspect of e-cigarettes.  The company is based in Charlotte, NC, and blu eCigs' flavors are made in the USA.  For more, visit www.blucigs.com.

SOURCE blu eCigs

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