blu eCigs Implements Stringent Online Age Verification Process

CHARLOTTE, N.C., July 12, 2012 /PRNewswire/ -- blu eCigs today announced the implementation of new technology for its online age verification process, partnering with a leading global information services company to ensure that minors cannot purchase blu eCigs from its website. As the first e-cigarette company to invest in this advanced age verification technology, blu eCigs continues to set the standard for responsible marketing and urges other e-cigarette companies to follow suit.

"blu eCigs is dedicated to the responsible marketing and sale of e-cigs to ensure that e-cigs are not sold to underage buyers. Quite frankly, I'd be shocked if other e-cig companies don't make it a high priority," said Jason Healy, President of blu eCigs. "It's simply not an option to sacrifice integrity in order to boost sales. With deeming regulations coming this summer, the industry has to be proactive and self-regulate not only for the protection of consumers, but also for the longevity of the industry."

This new technology, set to go live on the website this August, offers a multi-layered verification process that is completed in mere seconds, adding zero delay to the online ordering process. As always, customers arriving to the blu eCigs site will be met with an initial checkpoint to confirm that they are at least 18 years of age. A second checkpoint is activated at checkout, where the system cross-checks the buyer's information against more than a dozen public data sources to verify accuracy. Authentication happens almost instantaneously. The new technology will be completely transparent to shoppers on blu eCigs' site, who will still enjoy the convenience and ease-of-ordering they have come to expect.

About blu eCigs
blu eCigs is the best-selling electronic cigarette brand, with the look and feel of traditional cigarettes – without the tobacco smoke, ash, or smell.  blu eCigs offers a realistic recreational alternative to smoking – creating a vapor "puff" that evaporates within seconds.  blu eCigs are available in convenient disposables or rechargeable packs for regular use, with or without nicotine and in a variety of flavors. blu eCigs is the market leader in providing innovative technology for an improved consumer experience that enhances the social aspect of e-cigarettes.  blu eCigs is based in Charlotte, NC, and blu eCigs' ingestible contents are made in the USA.  For more, visit www.blucigs.com.

SOURCE blu eCigs

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