blu eCigs Announces Sponsorship of Sasquatch! Music Festival

CHARLOTTE, N.C., May 20, 2013 /PRNewswire/ -- blu eCigs, the electronic cigarette company widely known for its products' superior style and quality, today announced its sponsorship of the critically acclaimed Sasquatch! Music Festival taking place from May 24 -27 at the Gorge Amphitheatre in Quincy, Washington. blu eCigs' unique activation space, coined The Vapor Lounge, will feature surprise guest appearances from some of this festival's top performers in the indie, rock, and hip-hop genres. blu eCigs will also conduct contest giveaways for coveted general admission tickets in the days leading up to the festival and VIP tickets  – with access to premier viewing areas on all three stages – to attendees during this sold-out event.

Festival-goers are invited to stop in at the blu eCigs Vapor Lounge that will feature device charging stations to stay connected throughout the four-day music festival and an interactive social media photo booth, where they can enter to win VIP tickets to select performances. Adult smokers will also have an opportunity to sample a blu eCigs disposable in their choice of Classic Tobacco or Magnificent Menthol flavors.

"We feel blu eCigs is a natural fit for the scene at Sasquatch, a festival that delivers an abundance of choice and variety – catering to the eclectic tastes of music enthusiasts," said Matt Coapman, VP of Marketing at blu eCigs. "We look forward to being a part of this internationally known festival and engage with fans in a unique venue that features a wide array of dynamic performers."

The Sasquatch! Music Festival is hosted in one of the most scenic concert venues in the world – The Gorge – an internationally admired performance site carved in the basalt cliffs high above the Columbia River Gorge. The festival, hailed as "a model of well-paced programming in a four-day schedule as efficient and natural feeling as an expertly built algorithm" by NPR Music, is returning on the heels of a highly successful sold-out 2012 festival. This year's lineup features music's finest acts including Mumford & Sons, The Lumineers, Vampire Weekend, Imagine Dragons, Sigur Ros, The Postal Service, and more. The full lineup can be found here.

"blu eCigs has been able to stand out at other super-charged events, so we are excited to have the brand on board at Sasquatch," said Maureen Ford, president of Live Nation's Venue Network. "We feel the blu eCigs' vibe and Vapor Lounge will be the perfect complement to the atmosphere at this festival."

blu eCigs has embraced responsible marketing for its products, and is firmly committed to responsible advertising practices for the electronic cigarette industry as a whole. The Vapor Lounge is 18+ years old for entry. IDs will be required for age verification prior to entering this space.

Guests can enter to win Sasquatch! Music Festival concert tickets by following blu eCigs' Twitter and retweeting the following message: "Follow @blucigs and RETWEET for a chance to win passes to @Sasquatch! http://bit.ly/YHJ5md." The Giveaway ends on May 22nd, 2013 at 12:00 pm Eastern Daylight Time ("EDT"). Sponsor's computer is the official time keeping device for this Giveaway. One drawing will be made each day and only one entry per person allowed during the Promotion Period.

About blu eCigs Electronic Cigarettes

blu eCigs^® electronic cigarettes offer the feel of traditional cigarettes – without the tobacco smoke, ash, or smell.  Because they mimic the physical act of smoking, blu eCigs offer the first realistic alternative to tobacco cigarettes, creating a vapor "puff" that evaporates within seconds. blu eCigs' conscious choice to offer a product that clearly is not mistaken for a traditional cigarette when in use is evident by its black casing to its blue LED tip. blu eCigs' lifestyle-driven design and innovative technology enhance the experience for e-cigarette consumers, and give them the chance to take back their freedom.  The products have been featured at high-profile awards shows, motorsports events, major music festivals, and more, and are used by A-list actors, musicians, and other celebrities around the world.  Available online and at retailers nationwide, blu eCigs come in convenient disposables or rechargeable packs for regular use, with or without nicotine, and in a variety of flavors.  Based in Charlotte, NC, the company is a subsidiary of Lorillard, Inc. (NYSE: LO).  For more, information visit www.blucigs.com.

About Live Nation

Live Nation Entertainment, Inc. (NYSE: LYV) is the world's leading live entertainment company comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Artist Nation Management and Live Nation Media/Sponsorship. For additional information, visit www.Live Nation.com

SOURCE blu eCigs