blu Cigs Hits the Red Carpet for 2011 MTV Video Music Awards

CHARLOTTE, N.C., Aug. 25, 2011 /PRNewswire/ -- blu Cigs, the only e-cigarette brand delivering the superior style and flavor, along with the freedom to enjoy smoking virtually anywhere, today announced it will be featured in the celebrity gift bags as part of the Platinum Publicity's gifting suite in honor of the 2011 MTV Video Music Awards taking place on Friday, August 26 at the exclusive SLS Hotel in Beverly Hills. Each year, the MTV Video Music Awards brings together actors, musicians, comedians, and fashion icons from all over the world to celebrate the best in music and pop culture. This year Platinum Publicity is partnering with Give Back Hollywood and VH1's Save the Music as the event charity.  

The bags are being gifted to many of the nominees, winners, and other VIP guests attending the awards show.  Each bag will include blu's signature starter kit and disposable e-cigs, which deliver a similar taste and feel of a traditional cigarette minus the tar, ash, tobacco, smell and over 10,000 chemicals. blu's hi-tech "e-cigs" come in a variety of flavors and are battery-operated – creating a vapor "puff" that evaporates within seconds. blu Cigs was hand-selected because of their appeal and popularity among the celebrity set.

During the event, blu will also unveil its latest innovation – the blu Smart Pack. This latest product features a bevy of tech-savvy enhancements to make the e-cig experience as interactive and social as possible including a built-in social networking feature that lets you find and connect with other blu users, automatic reordering capabilities, and more.

"The MTV award shows are known for raising the bar and always doing something cutting-edge, so it's clear why blu is a fit for this event," said Jason Healy, President of blu. "With more musicians and celebrities increasingly turning to blu as a smoking alternative on-set or back stage, it will also be a great time for us to connect with some of our most loyal clientele."

blu Cigs are currently available at bars, nightclubs, and private airliners nationwide and can be purchased online at www.blucigs.com.

About blu Cigs

blu Cigs is an innovator and the leading provider of electronic cigarettes in the U.S., offering an alternative to smoking. blu's high-tech "e-cigs" look and feel just like traditional cigarettes – without the smoke, smell, tar and ash. blu Cigs are battery-operated – creating a vapor "puff" that evaporates within seconds. blu Cigs are available in convenient disposables or rechargeable packs for continuous daily use, with or without nicotine and in a variety of flavors. blu Cigs have been featured in the presenter gift bags at the Grammy Awards and other celebrity events, and are used by a number of A-list actors, musicians, and athletes. Based in Charlotte, NC – at the heart of tobacco road – blu Cigs is the only e-cigarette provider whose ingestible contents are 100% made in the USA. For more, visit www.blucigs.com.

SOURCE blu Cigs

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