Bloomspot Launches Concierge, Creating Personalized Member Experiences and Highlighting the Most Relevant Local Offers

SAN FRANCISCO, Dec. 12, 2011 /PRNewswire/ -- A common criticism of the daily deal space is that most deals simply aren't relevant to consumers. Today, Bloomspot, a leading provider of exclusive local offers, tackles the complexity of relevancy with the launch of Concierge. Through Concierge, Bloomspot members can receive highly targeted offers matched to their personal interests, while continuing to discover the best their city has to offer.

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"Sites that continue to send blanket deals without regard to consumers' interests have lost the plot: For local offer marketplaces to succeed, offers must appeal to customers and bring them through the door again," said Bloomspot CEO Jasper Malcomson. "Bloomspot has always been the best place for consumers to discover exclusive offers for great getaways, renowned restaurants, spa services, and more. Now, through Concierge, Bloomspot is creating a customized experience for our members, recommending the highest quality offers tailored to their individual tastes."

Bloomspot Concierge combines the results of a brief member questionnaire with an intelligent algorithm, to create personalized experiences that require minimal effort from consumers. In less than two minutes, Bloomspot members can create profiles that reflect their personal interests, prioritizing categories such as travel, fine dining, and beauty and spa. Informed by these selections, an intelligent algorithm functions in the background. The algorithm analyzes members' interactions with the site—from opened emails, to clicks on offers, where users visit, and what they purchase. It also takes into consideration the unique characteristics of each city—from density, to commuting behaviors and residential vs. work zip codes—to predict the relevance of each offer. For a compact city like San Francisco, the radius of relevance is smaller in comparison to a vast city such as Los Angeles, in which residents are accustomed to driving larger distances, and therefore more likely to consider an offer that requires a 20 minute drive. 

In addition to better serving Bloomspot members, Concierge benefits the merchants who partner with Bloomspot to grow their businesses. Offers are more likely to be purchased, and because a local business can identify a very appropriate audience through these specific deals, the likelihood that first-time customers will return and pay full price increases. For merchants, increased relevance in combination with Bloomspot's guarantee of profitability and visibility makes Bloomspot an attractive partner.   

Bloomspot will continue to roll out new Concierge features in weeks to come, as Bloomspot furthers its commitment to investing in the curation of superior offers for the benefit of consumers and merchants alike.

About Bloomspot

Bloomspot (www.bloomspot.com) is the best place for sophisticated shoppers to discover the best their city has to offer through exclusive offers on everything from the hottest restaurants in town, to great getaways and spa services. For merchant partners, Bloomspot offers unmatched accountability and transparency: Bloomspot guarantees profitability, eschewing a commission if targets are not met, and offers visibility into customer spend and return visits.  

SOURCE Bloomspot

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