Bloomingdale's Supports the Child Mind Institute This Holiday Season

NEW YORK, Sept. 15, 2014 /PRNewswire/ -- For the fifth consecutive year, Bloomingdale's will be supporting the Child Mind Institute's mission of transforming mental health care for children everywhere with a special cause-related marketing program this holiday season. It is estimated that one in five children have a psychiatric or learning disorder, yet less than half of them will get the care that can change their lives. The Child Mind Institute is committed to finding more effective treatments for childhood psychiatric and learning disorders, building the science of healthy brain development, and empowering children and their families with help, hope, and answers.

Bloomingdale's shoppers are invited to support the Child Mind Institute by purchasing the following gifts, all of which will provide much-needed funds and increase awareness:

• Bloomingdale's Little Brown Bear by Gund, $18 – An annual collectible, the 2014 version by Gund features a cable knit sweater and hat all topped off with a bow. $2 from the sale of each Little Brown Bear benefits the Child Mind Institute. It will be available in-store and online beginning in November.
• Alex and Ani's Charity By Design: Little Brown Bear Charm Bangle, $28 – Created exclusively for Bloomingdale's by the fast-growing lifestyle brand, the teddy bear charm is a symbol of comfort and a reminder of the carefree days of childhood. It also serves as a loyal cheerful guardian, providing encouragement during challenging times. Alex and Ani will donate 20% of sales from this charm to the Child Mind Institute. In addition, on September 10th, Bloomingdale's locations nationwide and bloomingdales.com donated 10% of all Alex and Ani purchases to the Child Mind Institute.
• Holiday Gifts Designed by Michael Aram, $30-$195 – The beloved artist created a series of holiday gifts exclusively for Bloomingdale's including a menorah, ornament, photo frame, and snow globe. They all feature the silhouette of children in an effort to capture the innocence and sense of freedom every child deserves. Michael Aram will donate 5% of the purchase price of these items to the Child Mind Institute.

"Bloomingdale's is proud to have been a supporter of the Child Mind Institute from the very beginning," said Anne Keating, Bloomingdale's senior vice president of public relations, special events and corporate philanthropy. "Giving back is inherent to our brand's DNA, and there is no better time to reinforce the importance of children's mental health than during the holiday season."

"We are delighted to be working alongside Bloomingdale's for the fifth consecutive holiday season to spread goodwill and holiday cheer with a special collection of gifts," said Dr. Harold Koplewicz, president of the Child Mind Institute. "The national attention Bloomingdale's brings to the Child Mind Institute makes an indelible impact on our goal of understanding childhood mental illness."

This year's products are available for purchase in Bloomingdale's stores nationwide and at www.bloomingdales.com.

About the Child Mind Institute

The Child Mind Institute (childmind.org) is dedicated to transforming mental health care for children everywhere. Founded by Dr. Harold S. Koplewicz and Brooke Garber Neidich, the organization is committed to finding more effective treatments for childhood psychiatric and learning disorders, building the science of healthy brain development, and empowering children and their families with help, hope, and answers. The Child Mind Institute does not accept funding from the pharmaceutical industry.

About Bloomingdale's
Bloomingdale's is America's only nationwide, full-line, upscale department store and a division of Macy's, Inc. It was founded in 1872 and currently operates 34 Bloomingdale's stores and 13 Bloomingdale's, The Outlet Stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Georgia, Florida, New Hampshire, California, and Texas. In addition, Bloomingdale's has an international presence with a location in Dubai. Be sure to follow @bloomingdales on social media, become a Loyallist, and for more information, or to shop any time, visit www.bloomingdales.com.

About Alex and Ani's Charity By Design
As the heart and soul of Alex and Ani, CEO, Founder and Creative Director, Carolyn Rafaelian, created Charity by Design, which serves as a unique division focused solely on giving and making the dreams of charitable organizations come true. Charity by Design empowers non-profit organizations both on a national and local scale to reach their goals by sharing their mission through the power of positive energy and creative design. Carolyn creates customized symbolic charms that capture the essence of a charity making it more accessible to the public while raising awareness and funds. A portion of proceeds are donated directly to non-profit organizations who strive to enhance the quality of lives on Earth. By allowing consumers to enter the charitable world through their purchases, we believe a new generation of philanthropists will emerge. For more information, please visit www.alexandani.com.

About Michael Aram
Michael Aram is an American born designer of beautiful and distinctive objects for the home. After taking what would later be a life-altering trip to India in 1989 where he discovered rich metalworking traditions, Aram turned his artistic vision towards craft based design, setting up a home and workshop in New Delhi. Although most recognized for his signature metal gift and tabletop offerings, he also designs furniture, lighting, home fragrance, textiles, porcelain and jewelry. Aram splits his time between his workshop in India and his New York City studio. Michael Aram's unique furnishings are sold at his Flagship store at 136 West 18th Street in New York City and in over 50 countries through fine department stores and specialty retailers.

PRESS CONTACTS:
Katie Nida-Rovano/Jamie Frankel
Bloomingdale's Public Relations
212-705-2443/3911
[email protected] 
[email protected]

Virginia Landau
Edelman for Child Mind Institute
212-704-4551
[email protected]

SOURCE Child Mind Institute

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