Blockbuster Rolls Out Summer Movie Rental Specials

MCKINNEY, Texas, July 6, 2011 /PRNewswire/ -- Blockbuster L.L.C. is helping customers get out of the hot summer sun and into some cool movie rental deals with the launch of two new in-store promotions in which customers can enjoy a weekday matinee or a way to make their weekends last even longer.

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Matinee Promotion:

How about a movie rental and a cool beverage for only $1.49? From 11 a.m. to 3 p.m. Monday through Friday, customers can rent any DVD or Blu-ray movie normally priced at $1.99 or below for only $1.49 for the first night. As an added bonus, they can quench their thirst with a 20-ounce Coca-Cola product at no additional cost. All rentals are only 99 cents per day after the first day.

Lazy Days of Summer Promotion:

During the summer, Sundays are often a day of rest and relaxation. So Blockbuster is introducing the Lazy Days of Summer Promotion that can extend your weekend by offering a low priced movie rental for 49 cents. Every Sunday from July 10 through Sept. 4, movie fans are invited to get any $1.99 or 99-cent DVD or Blu-ray movie for only 49 cents for the first day. All rentals are only 99 cents per day after the first day.

"When customers want a movie right away on a hot afternoon, there's no sweating summer at Blockbuster – they can simply walk into a participating Blockbuster store and pick out a low priced movie," said Chief Marketing Officer Kevin Lewis at Blockbuster. "With these promotions, there's never a better time to experience the best of what Blockbuster has to offer."

Offers are good at participating BLOCKBUSTER® stores nationwide. See store for complete details. Some restrictions may apply.

Follow Blockbuster on Twitter (http://twitter.com/blockbuster) and Facebook (http://facebook.com/blockbusterinc)

About Blockbuster

Blockbuster L.L.C., a subsidiary of DISH Network Corporation (NASDAQ: DISH), is a leading global provider of movie and game rentals and is synonymous with family entertainment. The company provides customers with convenient access to media entertainment anywhere, any way – whether in-store, by-mail, or digitally to homes and mobile devices. With a highly recognized brand and a library of more than 100,000 movies, TV shows and game titles, Blockbuster's multichannel presence serves millions of customers around the world annually. Visit www.blockbuster.com.

SOURCE Blockbuster L.L.C.

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