blinkx Partners With Rooftop Comedy to Bring the Laughs

SAN FRANCISCO, Jan. 31, 2012 /PRNewswire/ -- blinkx, the world's largest and most advanced video search engine, today announced a partnership with Rooftop Comedy, the award-winning producer of live comedy videos from top clubs around the world. This partnership will give blinkx users access to over two thousand videos of some of the world's funniest professional comedians slinging punch lines and cracking up crowds. Leveraging its unique AdHoc platform, blinkx will place contextually relevant advertising against the videos and share resulting revenue with Rooftop Comedy.

With a massive collection of stand-up comedy, sketch comedy, improvisational comedy, and comedic short films, Rooftop Comedy maintains a database of thousands of hilarious comedians, from local and underground favorites to established comedy stars like Sandra Bernhard, Hal Sparks and Last Comic Standing winner Dat Phan. To continue filling that deep well of wit and score the most hysterical clips possible, Rooftop Comedy not only records at dozens of comedy clubs 365 days a year, but also produces live comedy events throughout the country, including the National College Comedy Competition, the Lucille Ball Comedy Festival, and a series of Rooftop Stand-Up Showcases at SF Sketchfest, running from January 19th through February 4th in San Francisco.

"When it comes to the most popular video content on the Web, surveys show that comedy shorts are consistently number one," said Suranga Chandratillake, CEO, blinkx. "Everybody loves a little comic relief, which is why we're thrilled to partner with Rooftop Comedy to offer our users access to this extensive new library of professional funny people doing what they do best."

"Rooftop Comedy brings live comedy from all over the world straight from the stage to consumers, and blinkx offers a large new audience for our talented comics," said Will Rogers, CEO, Rooftop Comedy. "We are very excited to partner with blinkx as its unique technology and advanced search capabilities enable comedy fans everywhere to easily watch clips of their favorite comedians and discover brand new things that make them laugh."

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to find rich media on the Web. The company has made more than 720 partners and indexed over 35 million hours of video and audio content to date.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world's largest and most advanced video search engine. Today, blinkx has indexed more than 35 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx's founders set out to solve a significant challenge – the growing amount of TV and user-generated content on the Web means keyword-based search technologies only scratch the surface. blinkx's patented search technologies listen to—and even see—video on the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.

About Rooftop Comedy

Rooftop Media is the leading and world's largest producer of interactive comedy programming and comedic branded entertainment.  Rooftop has established a virtual network of comedy venues throughout North America, and the largest network of professional comedians on the planet.  We record live comedy performances 365 nights a year from our network of comedy clubs, and our nationwide talent network creates original comedic content ranging from comedy writing to comedic short films throughout the day, every day of the year. The Rooftop platform enables us to develop programming specific to highly targeted demographics, geographies and subject matter – from real-time trending topics to hyper-local comedic commentary. Rooftop is based in San Francisco. More information is available at www.rooftopmedia.net and www.rooftopcomedy.com.

SOURCE blinkx

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