Blink Survey Reveals Top Home Security Concerns For Parents

Home security and monitoring company finds safety and spying rank high among parental priorities

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Aug 18, 2016, 09:00 ET

BOSTON, Aug. 18, 2016 /PRNewswire/ -- As families trade summer leisure for the rush of fall, a new survey from Blink, the ultra-affordable, wire-free HD home security and monitoring system, reveals what parents are concerned about – from strangers to schoolwork – when they aren't home this back-to-school season.

The survey of 1,554 parents with kids aged 10 to 18 found that nearly 3 in 5 (59 percent) leave their children home alone after school, creating much opportunity for unaccounted activity and a host of worries for moms and dads. Perhaps most surprising: among those worries, hitting the books matches personal safety, as near-identical percentages of parents listed kids getting homework done (18 percent) and strangers breaking in (17 percent) as top concerns when their children are home unattended. Close, yet notably behind, were fears over their children getting hurt (16 percent).

Peter Besen, CEO of Blink, summarizes, "Blink's survey found that nearly half of parents are in fact concerned about home security threats while they're out of the house, including on vacations and during work hours, and can't control the situation. Even from afar, Blink can eliminate that worry, ensuring homes and families are safe through an affordable and easy to use system."

Starting at $99, Blink's intuitive, wire-free and battery-powered home security and video monitoring system – which uses sleek, post-it sized cameras – is easy to self-set up in minutes using a smartphone or tablet. It allows users to view live or recorded video via the Blink Home Monitor app on an iOS or Android device. Once motion is detected, video starts recording automatically and an alert is sent directly to the user; additionally, Live View mode allows for instant live check-ins when desired.

Parents not only embrace the concept of monitoring their homes and families, but feel comfortable taking it into their own hands: of those surveyed, nearly 90 percent would use a home security system, with 62 percent stating they would not be intimidated to set it up on their own. In fact, parents showed a clear disdain towards talking to customer service and waiting for technicians to arrive at their homes (45 percent), further supporting this growing trend of "DIY," even when it comes to technology.

"While home security anxieties vary for parents, they overwhelmingly prioritize safety and need simple, affordable solutions to do so," said Don Shulsinger, Vice President of Sales and Marketing at Blink. "Our goal with Blink is to offer a system that fits seamlessly into their busy lives – ready to catch a busy child or pet on the move, or to help with serious home threats such as burglary. It's so easy that they can set it up themselves, and so discreet that even their nannies won't notice."

Highlighting this "Big Mother" movement, almost half (48 percent) of those surveyed would use a "Nanny Cam" to monitor a babysitter, with 32 percent further admitting they wouldn't disclose this surveillance. Nearly three-fourths (71 percent) of parents would watch their child remotely as well, with one in five even admitting they would not tell their children they were being monitored.

For full survey results or to learn more about Blink, visit blinkforhome.com.

About Blink
Blink is an ultra-affordable, smart HD home monitoring and alert system that allows consumers to feel safe at home no matter where they are. Launched by Immedia Semiconductor in 2015, Blink is revolutionizing the home security industry by providing a completely wire-free system that delivers instant monitoring from any location through the Blink Home Monitor app. With customizable features, a sleek design and battery life of over one year, Blink offers an easy and affordable security solution for homeowners, renters, business owners, caretakers and more. For more information, visit blinkforhome.com.

Media Contact: Taylor Gallagher, SHIFT Communications
P: 617-779-1851 | [email protected]

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SOURCE Blink