Blend Launches Digital Lending App on Salesforce AppExchange, the World's Leading Enterprise Apps Marketplace

New integration gives lenders a more holistic view of customers

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Sep 26, 2018, 09:00 ET

SAN FRANCISCO, Sept. 26, 2018 /PRNewswire/ -- Blend, a Silicon Valley technology company propelling the consumer lending industry into the digital age, today announced it has launched the Blend App on Salesforce AppExchange, providing lenders a way to leverage Blend's intuitive, mobile-first loan experience in harmony with the Salesforce lead management process.

Built on the Salesforce Platform, the Blend App is available on AppExchange at https://appexchange.salesforce.com/listingDetail?listingId=a0N3A00000FOm4sUAD.

Loan teams using the Blend App can take advantage of out-of-the-box integrations that link a customer's CRM to the loan application experience throughout its lifecycle, equipping loan officers with a holistic view of borrower information like assets, income, credit history, and more. Now, consumers will receive accurate, tailored product recommendations for their financial needs.

Blend's CEO, Nima Ghamsari, will be speaking at Dreamforce 2018, the most innovative software conference of the year, taking place in San Francisco from September 25-28. This launch will be featured on Thursday, September 27 in conversation with Salesforce's Rohit Mahna and SunTrust CTO Bryce Elliott during the consumer lending keynote.

"The paper-based nature of traditional lending processes can lead to siloed data, inefficiency, and even the alienation of creditworthy consumers seeking loans," said Ghamsari. "With this integration, we're helping lenders gain data transparency across the entire borrower journey and build loyalty with their customers by delivering a seamless user experience."

With the Blend App, loan teams can easily create and pre-fill a loan application in Blend from a lead, opportunity, or customer object in Salesforce, streamlining the way lenders build and manage their pipelines. Loan officers can take advantage of Blend's simple workflow to easily send and manage full mortgage or home equity loan applications through the platform, providing a borrower-centric experience that meets the needs of lenders and consumers alike.

Lenders like SunTrust have seen the Blend App for Salesforce overhaul the way they can grant borrowers the credit they need to finance their lives. The technology has created robust, centralized borrower financial profiles that support borrowers through all their financial needs.

"We are happy to welcome Blend onto AppExchange as they work to make the lending ecosystem more efficient and borrower-friendly," said Mike Wolff, SVP, ISV Sales, Salesforce. "The exponential growth of AppExchange highlights the large scope of opportunities the entire Salesforce ecosystem has in building cutting-edge solutions that are driving customer success."

About Salesforce AppExchange
Salesforce AppExchange, the world's leading enterprise cloud marketplace, empowers companies to sell, service, market and engage in entirely new ways. With more than 5,000 solutions, 6 million customer installs and 80,000 peer reviews, it is the most comprehensive source of cloud, mobile, social, IoT, analytics and artificial intelligence technologies for businesses.

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About Blend
Blend is a Silicon Valley technology company propelling the $40+ trillion consumer lending industry into the digital age through partnerships with banks, lenders, and other technology providers. Blend's cloud-based technology delivers speed and efficiency to lenders so they can serve the modern borrower and safely navigate the industry's changing rules and regulations.

Founded in 2012, Blend is backed by Greylock Partners, Emergence Capital, Founders Fund, Andreessen Horowitz, 8VC, Lightspeed Venture Partners, and other leading venture investors. To learn more, visit blend.com.

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SOURCE Blend