Bleacher Report to Expand Lead Writer Program

SAN FRANCISCO, Jan. 26, 2012 /PRNewswire/ -- Bleacher Report, one of the fastest-growing sites and the Web's fifth largest sports media destination with 25 million monthly unique users, today announced that the company will build on its Lead Writer Program by adding an additional 20 writers over the next 4-6 months. 

Designed to help give direction and guidance to the company's vast contributor base as well as shape editorial content, Lead Writers have also been one of the contributing forces helping increase traffic to Bleacher Report's Web site by 50 percent since launching five months ago.  

"The early returns on our Lead Writer Program have been fantastic," said Dave Finocchio, Co-Founder and Vice President of Content and Product at Bleacher Report.  "Given its popularity with our readers, now is the time to expand this program and as part of that process, we're looking for talented and fresh voices.  We see this growth as another big step in creating a purer meritocracy for sports content creation on the Web."

As part of the program's expansion, Bleacher Report plans to hire Lead Writers with backgrounds covering specific sports including National Football League (NFL), college football, Major League Baseball (MLB), Mixed Martial Arts (MMA), National Basketball Association (NBA), National Hockey League (NHL), college basketball and soccer.  In addition to their writing responsibilities, Lead Writers will also leverage innovative platforms including video and social media in delivering news around teams and topics that Bleacher Report's readers are passionate about.

Launched in August 2011, Bleacher Report's Lead Writer Program initially rolled out with five prominent sports writers who brought a unique grasp of all things sports, pop culture and media, including Dan Levy, National Lead Writer, Matt Miller, NFL Draft Lead Writer, Dan Rubenstein, College Football Writer, Josh Zerkle, NFL Lead Writer and Bethlehem Shoals, NBA Lead Writer.

"The Lead Writer Program allowed me to quit my day job and devote 100 percent of my time creating written and video content at Bleacher Report," said Matt Miller, Bleacher Report NFL Draft Analyst.  "Working at Bleacher Report over the last year has been the best career decision I've ever made. I'm living my dream."

Prospective candidates for Bleacher Report's Lead Writer Program can email their credentials to [email protected].

About Bleacher Report

Bleacher Report (B/R) is the Web's leading publisher of original and entertaining sports content and is one of the fastest growing sports media Web sites in the U.S.  Since launching in 2008, B/R's Web site has grown to an audience of 25 million monthly unique visitors.  The company's distinguished editorial team leads more than 1,000 Featured Columnists and 6,000 contributors, and directs Bleacher Report's unique data-driven approach to creating and programming content.  The result is first-rate sports commentary that gives B/R's audience the stories they want to read in real-time around the teams and topics they are most passionate about.  B/R's editorial content is also syndicated to a number of national and regional publishing partners including USA Today, Los Angeles Times, Philly.com, San Francisco Chronicle, Houston Chronicle and Seattle PI.  In addition, more than 1.5 million users have subscribed to B/R's sport-and-team-specific email newsletters, which provide a demand driven mix of content that engages a broad array of sports fans.

To learn more about Bleacher Report, visit http://bleacherreport.com/about

Media Contact:
Stephan Pechdimaldji
Sparkpr for Bleacher Report
[email protected]
415.321.1870

SOURCE Bleacher Report

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