Bleacher Report Names Peter Moore to Board of Directors

NEW YORK, Nov. 9, 2011 /PRNewswire/ -- Bleacher Report, one of the fastest-growing sites on the Internet and the Web's fifth largest sports media destination with more than 20 million monthly unique users, today announced that Peter Moore, Chief Operating Officer of Electronic Arts Inc. (EA), has been named to the company's Board of Directors.  The appointment is effective immediately and comes at a time when Bleacher Report is experiencing significant growth in building the next generation digital publishing platform for sports content around teams and topics that fans are most passionate about.  The announcement was made during Sports Business Journal's annual Media & Technology conference at The New York Marriot Marquis in Times Square, New York City.

"Peter Moore is an industry leader who has an unmatched track record in building brands in sports and entertainment," said Brian Grey, CEO of Bleacher Report.  "The addition of Peter to our board of directors further establishes Bleacher Report as a major player in the sports business community and we look forward to his strategic advice and direction in taking the Bleacher Report brand to the next level."

As a member of the Board of Directors, Moore will provide guidance and counsel on Bleacher Report's approach to developing key relationships within the sports business community as a way to further establish the company as a formidable brand with consumers and marketers.

"In such a short period of time, Bleacher Report has helped lead new thinking in the way sports journalism is created, consumed and distributed," said Moore.  "To be a part of this movement is truly exciting and I look forward to working with other members of the Board as well as Bleacher Report executives in building the company's brand."

With more than 25 years of experience in gaming, entertainment and consumer products, Moore currently serves as the Chief Operating Officer of EA, providing strategic leadership for all global operations that enable EA to bring products to market via retail and digital direct-to-consumer channels, including publishing, sales, media, central development and channel management.  Moore has been responsible for delivering some of the top-selling sports video games of the current console generation from franchises including FIFA, Madden NFL, NCAA Football and NHL.  

Prior to joining EA, Moore was Corporate Vice President of the Interactive Entertainment Business of Microsoft Corp., where he was responsible for leading both Xbox and Games for Windows businesses, driving games development at Microsoft Game Studios, as well as cultivating relationships with third-party game publishers and developers around the world.  Before joining Microsoft, Moore was President and COO of Sega of America, where he was responsible for overseeing SEGA's video game business in North America and prior to that role, was Senior Vice President of Marketing at Reebok International Ltd.

Moore holds a Bachelor's degree from Keele University, United Kingdom, and a Master's degree from California State University, Long Beach.

About Bleacher Report

Bleacher Report (B/R) is the Web's leading publisher of original and entertaining sports content and is one of the fastest growing sports media Web sites in the U.S.  Since launching in 2008, B/R's Web site has grown to an audience of more than 20 million monthly unique visitors.  The company's distinguished editorial team leads more than 1,000 Featured Columnists and 6,000 contributors, and directs Bleacher Report's unique data-driven approach to creating and programming content.  The result is first-rate sports commentary that gives B/R's audience the stories they want to read in real-time around the teams and topics they are most passionate about.  B/R's editorial content is also syndicated to a number of national and regional publishing partners including USA Today, Los Angeles Times, Philly.com, San Francisco Chronicle, Houston Chronicle and Seattle PI.  In addition, more than 1.5 million users have subscribed to B/R's sport-and-team-specific email newsletters, which provide a demand driven mix of content that engages a broad array of sports fans.

To learn more about Bleacher Report, visit http://bleacherreport.com/about

SOURCE Bleacher Report

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