BLAZE to Age Beautifully™ as AOR for youtheory™

Agency tasked with managing PR campaign for leading dietary supplements

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Jul 14, 2014, 09:35 ET

LOS ANGELES, July 14, 2014 /PRNewswire/ -- BLAZE, the nationally recognized PR firm that represents leading brands in food & beverage, consumer, retail and lifestyle, today announced it is the agency of record with Nutrawise's youtheory™ brand. BLAZE will work with youtheory to promote brand awareness in nationwide health and vitamin retailers, rollouts of new product lines, brand promotions and special events, as well as a comprehensive and creative public relations campaign.

"We were impressed by BLAZE's undeniable success and experience with national brand campaigns as well as their well-established roster of health and beauty clients," said Nutrawise CEO Darren Rude. "We're fully confident in their creative and strategic approach towards our brand and looking forward to the astonishing results we will reap."

BLAZE's public relations program will specifically conduct aggressive media outreach that builds buzz and awareness, creates engaging experiences throughout youtheory's product line launches, promotions and other brand expansion endeavors.

"We're excited to be able to work with such an amazing health and beauty brand like youtheory and for its new men's line launch," says BLAZE President Matt Kovacs. "We are more than ready to put youtheory on the map as a brand that provides the highest quality products to their customers."

About youtheory
Nutrawise is a leader in nutritional dietary manufacturing based in Tustin, California. Nutrawise is focused on health and beauty with its youtheory brand. The entire youtheory line of beauty products, including youtheory Advanced Collagen, youtheory Revive and youtheory Tumeric, are sold in over 50,000 retailers and health stores nationwide. We put principles and people first, while providing the highest quality products, service and value to our customers. For more information, visit http://www.youtheory.com, like us on Facebook at http://www.Facebook.com/youtheorybeauty and follow us on Twitter at http://www.twitter.com/youtheory.

About BLAZE
In business since 1990, BLAZE is owned by Davies and is an award-winning, strategic public relations and marketing communications firm with offices and affiliates in Los Angeles, New York, Washington D.C., and Santa Barbara. BLAZE believes in initiating smart conversations that facilitate consumer dialogue with a return to our client's bottom line. Recent awards include two 2010 PRSA PRISM Awards, the 2011 Communicator Award, and the recipient of two 2011 Hermes Awards. For more information, visit www.blazepr.com.

CONTACT:
Matt Kovacs/Nick Valente
310-395-5050
[email protected]/ [email protected]

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SOURCE BLAZE