Blackhawk Network Announces Lowe's Joins Gift Card Mall™

PLEASANTON, Calif., June 13, 2011 /PRNewswire/ -- Blackhawk Network, a leading provider of prepaid and financial payments products for consumers and businesses, today announced that Lowe's has joined the company's award-winning Gift Card Mall. Consumers can now purchase Lowe's gift cards in popular U.S. grocery store locations carrying the Gift Card Mall brand.   A distinguished Fortune 50 company with more than 1,750 stores nationwide, Lowe's has been helping people improve their homes for more than sixty years.

Blackhawk's unmatched network of distribution partners provides an ideal partnership for Lowe's. The company will reach additional consumers and provide them the convenience of purchasing Lowe's gift cards for both gifting and self-use.

"Lowe's gift cards will give our loyal customers the flexibility in giving the gift of home improvement for wedding, house warming and everyday occasions," said David Tate, General Manager Gift Cards, Blackhawk Network. "By giving a Lowe's gift card, consumers can empower the recipient to purchase what they want, when they want it."

Currently reaching 165 million consumers annually, Gift Card Mall offers the industry's most popular prepaid gift cards. In addition to home improvement, consumers can also shop popular brands in entertainment, fashion, telecom and sports categories.

About Blackhawk Network

Blackhawk Network, a subsidiary of Safeway Inc., is a leading provider of prepaid and financial payments products for consumers and businesses. The company's Gift Card Mall™ offers the industry's most popular prepaid gift card and telecom products. Gift Card Mall reaches more than 165 million people each week through an exclusive network of leading grocery stores, big box, convenience, pharmacy, and specialty stores and is available through Internet retailers including GiftCardMall.com. Blackhawk Network's business solutions include reward and incentive programs that offer choice and flexibility through a wide array of card brands, custom designed Visa® prepaid cards and fulfillment options.

Headquartered in Pleasanton, California, Blackhawk Network Inc. has offices in the United States, Australia, Canada, France, Mexico and the United Kingdom. For more information about Blackhawk Network visit www.blackhawknetwork.com and www.giftcardmall.com.

Follow us on Twitter: http://twitter.com/GCMall and on Facebook: http://www.facebook.com/giftcardmall.

About Lowe's

With fiscal year 2010 sales of $48.8 billion, Lowe's Companies, Inc. is a FORTUNE® 50 company that serves approximately 15 million customers a week at more than 1,750 home improvement stores in the United States, Canada and Mexico. Founded in 1946 and based in Mooresville, N.C., Lowe's is the second-largest home improvement retailer in the world. For more information, visit Lowes.com.

SOURCE Blackhawk Network

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