Blackbird joins SRT Alliance for high quality, low latency video streaming over the internet

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Feb 08, 2022, 07:38 ET

LONDON, Feb. 8, 2022 /PRNewswire/ -- Blackbird plc (AIM: BIRD; OTCQX: BBRDF), the technology licensor, developer and seller of the market-leading cloud native video editing platform, Blackbird, today announced that the Company has joined the SRT Alliance, a collaborative community of industry leaders and developers striving to achieve lower latency internet video transport.

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The move is in line with Blackbird's commitment to support open standards and the reliability of video creation and distribution. SRT allows for the use of unpredictable networks for content delivery and protects against packet loss, as well as provides secure encryption for high value content.

Streaming over public networks can also reduce the costs of private infrastructure. Any organization working with SRT inputs can now use Blackbird to enjoy all the efficiencies of the platform including total production flexibility, faster content creation, lower total cost of ownership and significantly less carbon emissions compared to on premise and cloud based video editing workflows.

The SRT Alliance, founded by Haivision in April 2017, has more than 500 members. Its mission is to overcome the challenges of low-latency live streaming by supporting the collaborative development of SRT (Secure Reliable Transport), the fastest growing open source streaming project. SRT is a free open source video transport protocol and technology stack originally developed and pioneered by Haivision, which enables the delivery of high-quality and secure, low-latency video across the public internet.

Huw Dymond, Director of Product and Operations, Blackbird said: "Blackbird sits at the core of our customers' video creation and publishing workflows and as a leader in internet based and cloud native video editing we are proud to join the SRT Alliance. Integration of the SRT protocol is complete and as such the benefits of security and resilience it can bring for customers looking to leverage SRT for their workflows now have a seamless bridge from live streaming to the power of our cloud native editing platform."

Peter Maag, CMO & EVP Strategic Partnerships, Haivision said: "Blackbird is revolutionizing the creative process with cloud native editorial workflows. Haivision originally developed SRT for point-to-point transmission to replace satellite to fuel broadcast facilities using low cost everyday networks from remote locations. The continued adoption of SRT by leading platforms like Blackbird further cements the protocol as a critical enabler for the latest cloud workflows that are very much in demand today."

Blackbird drives awareness, monetization and efficiencies for brands in the sports, news, entertainment and enterprise sectors. Customers include Univision, IMG, Deltatre, Sky News Arabia, EVS, Eurovision Sport, A+E Networks, BT, NHL, Eleven Sports, Cheddar News, the U.S Department of State and 80 local US news stations with TownNews.

About the SRT Alliance

The SRT Alliance is a collaborative community of industry leaders and developers striving to achieve lower latency internet video transport by continuously improving SRT, an open source video transport protocol and technology stack. Originally developed and pioneered by Haivision, SRT optimizes streaming performance across unpredictable networks with secure streams and easy firewall traversal, bringing the best quality live video over the worst networks. Haivision was awarded an Emmy® for Technology and Engineering from the National Academy of Television Arts and Sciences for developing the SRT protocol. For more information about the project and how to join the SRT Alliance, visit srtalliance.org.

About Blackbird plc

Blackbird plc operates in the fast-growing SaaS and cloud video market. It has created Blackbird®, the world's most advanced suite of cloud-native computing applications for video, all underpinned by its lightning-fast codec. Blackbird plc's patented technology allows for frame accurate navigation, playback, viewing and editing in the cloud. Blackbird® enables multiple applications, which are used by rights holders, broadcasters, sports and news video specialists, esports, live events and content owners, post-production houses, other mass market digital video channels and corporations.

Since it is cloud-native, Blackbird® removes the need for costly, high end workstations and can be used from almost anywhere on almost any device. It also allows full visibility on multi-location digital content, improves time to market for live content such as video clips and highlights for digital distribution, and ultimately results in much more effective monetisation.

Blackbird plc is a licensor of its core video technology under its 'Powered by Blackbird' licensing model. Enabling video companies to accelerate their path to true cloud business models, licensees benefit from power and carbon reductions, cost and time savings, less hardware and bandwidth requirements and easy scalability.

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SOURCE Blackbird plc