BlackArrow to Preview DVR Ad Substitution with NDS at IBC

SAN JOSE, Calif., Sept. 8 /PRNewswire/ -- BlackArrow, a leading worldwide provider of advanced advertising solutions for New Television platforms, today announced it will preview a DVR ad-substitution product demonstration in conjunction with NDS, the leading provider of technology solutions for digital pay-TV, at IBC September 10-14 in Amsterdam, The Netherlands. The demonstration marks the first joint, public product showcase to be presented following the companies' strategic alliance announced earlier this year.

At the NDS booth, BlackArrow will showcase various scenarios that demonstrate how advertisements inserted locally on DVRs can be used to help advertisers create targeted campaigns. The demonstration will show how operators and programmers can utilize the BlackArrow Advanced Advertising System to manage advertising sales, targeting and decisioning, and NDS Dynamic™ to target, deliver, seamlessly insert and measure advertisements — for both linear and on-demand DVR-based addressable advertising.

The DVR ad-substitution demonstration complements BlackArrow's dynamic video-on-demand advertising sales and decisioning solutions, which currently are in deployment with major U.S. cable system operators and programmers.

"The goal of addressable TV advertising is to deliver the best possible spot, regardless of how the viewer is accessing the programming," said Chris Hock, senior vice president, product management, at BlackArrow. "Our DVR ad-substitution demonstration illustrates how we can partner with best-of-breed providers like NDS to help cable system operators and content programmers leverage the potential of the DVR to create a viable and powerful platform for addressable advertising."

The NDS booth featuring the BlackArrow Advanced Advertising System and NDS Dynamic demonstration will be located in Hall 1, stand 1.A71, at the RAI Amsterdam conference center.

About The BlackArrow Advanced Advertising System

The BlackArrow Advanced Advertising System is designed to address the technological complexities and business issues within on-demand advertising environments. The BlackArrow Sales Suite enables television ad-sales organizations to define, manage and fulfill multiplatform, multioperator advertising campaigns to reach audiences who increasingly embrace time-shifted media on their televisions, computers and mobile phones. For content distributors, the BlackArrow Decision Suite offers powerful ad decision logic and proven system interoperability to deploy dynamic ad insertion rapidly in VOD and other television environments.

About BlackArrow, Inc.

BlackArrow is a leading worldwide provider of advanced advertising technology for New Television platforms. The company's multiplatform advertising system is designed specifically for video content distributed over any on-demand platform, enabling networks and content distributors to maximize advertising revenues. BlackArrow is privately held, and backed by Cisco Systems (NASDAQ: CSCO), Comcast Interactive Capital, Intel Capital (NASDAQ: INTC), Mayfield Fund, NDS Group Ltd. and Polaris Venture Partners. The company has offices in New York City and San Jose, Calif. http://www.blackarrow.tv

BlackArrow is a trademark of BlackArrow, Inc. NDS Dynamic is a trademark of NDS Group Ltd.

SOURCE BlackArrow, Inc.

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