BlackArrow Expands Executive Team with Addition of Don Gordon as SVP, Technology

SAN JOSE, Calif., April 26, 2011 /PRNewswire/ -- BlackArrow, a leading worldwide provider of advanced advertising solutions for New Television platforms, today announced that Don Gordon, a leading on-demand content and advanced advertising industry innovator, has joined the company as senior vice president, technology.

Previously, Gordon held executive positions with ActiveVideo Networks, Microsoft Corporation and DIVA Systems, and most recently served as founder, president and CEO of Bulldog United — a provider of solutions for synchronizing targeted, Web-connected TV ads with broadcast programming. At BlackArrow, he is responsible for driving the continued innovation and development of advanced advertising solutions that enable content distributors and programmers to effectively monetize television programming distributed over New TV platforms.

"This is a pivotal year for the industry, as we are witnessing tangible progress and a greater overall focus on the business and economics of on-demand television," said Dean Denhart, CEO of BlackArrow. "We believe Don Gordon's TV technology expertise and track record of innovation will be invaluable for BlackArrow as we accelerate development of our multiplatform advertising system and expand our deployment footprint with service providers and programmers."

Named on 70 pending or issued patents, Gordon is an on-demand technology pioneer. He was the first employee of DIVA Systems and later served as general manager and vice president of the company's broadcast products division. After serving as director of development for Microsoft TV's TVD venture, Gordon was named director of solutions architectures for Microsoft TV. More recently, he was CTO of ActiveVideo Networks, with responsibility for the development of the CloudTV platform that streams Web-based content, applications and advertising to the television.

"With its technical leadership, its business expertise and its extensive distributor and programmer relationships, BlackArrow has earned its reputation for bringing monetization, efficiency and scale to New TV advertising," said Gordon. "This is an exciting time to be a part of BlackArrow team, as we expand our core advertising platform by further developing forward-looking tools and services that address the complex interdependencies between distributors and programmers in the television media ecosystem."

Before entering the cable industry, Gordon served as a senior software engineer and systems administrator with Lockheed Corporation's Missiles and Space Division, as a software development consultant to the entertainment and defense industries and as director of program management for Ericsson.

Gordon holds a B.A. in Mathematics and Computer Science and an M.S. in Cybernetic Systems from San Jose State University.

About BlackArrow, Inc.

BlackArrow is a leading worldwide provider of advanced advertising technology for New Television platforms. The company's multiplatform advertising system is designed specifically for video content distributed over any on-demand platform, enabling networks and content distributors to maximize advertising revenues. BlackArrow is privately held, and backed by Cisco Systems (NASDAQ: CSCO), Comcast Interactive Capital, Intel Capital (NASDAQ: INTC), Mayfield Fund, Motorola Ventures, NDS Group, LTD. and Polaris Venture Partners. The company has offices in New York City and San Jose, Calif. http://www.blackarrow.tv

BlackArrow is a trademark of BlackArrow, Inc. All other trademarks are property of their respective owners.

SOURCE BlackArrow, Inc.

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