BLACK OPAL Defines Black Beauty: Leader in Skincare and Color Cosmetics for Skin of Color Embarks on Modern and Interactive Approach to Beauty

LONG ISLAND CITY, N.Y., Sept. 15 /PRNewswire/ -- There are moments in history that define what it means to be black and icons from Dorothy Dandridge to Oprah Winfrey who personify these moments in time.  BLACK OPAL, the leader in skincare and color cosmetics for Skin of Color, is on the verge of one of these moments as they define Black Beauty.

(Photo: http://photos.prnewswire.com/prnh/20100915/NY64929)

(Photo: http://www.newscom.com/cgi-bin/prnh/20100915/NY64929)

Black Beauty: A Definition

Modern and interactive.  That is Black Beauty and these are the pillars that define BLACK OPAL.  An innovator and leader, BLACK OPAL now fits seamlessly into the modern lifestyle of their consumer.  With new modes of communication, new distribution channels, and new product formulations and packaging, the brand consumers have trusted for more than 15 years has a new, modern feel.  

At the core of the brand's modern transformation lies the introduction of new products developed to serve the unique profile of Ethnic Skin that are now classified as dermaceuticals:  products that fall between drugs and cosmetics and are backed by noted dermatologists for high impact beauty and results.  The result of this innovation is the launch of BLACK OPAL's new Fade systems to target the specific problems of Skin of Color, from hyperpigmentation to highly reactive skin.  Built upon the heritage of the original Fade Gel launched in 1994, BLACK OPAL has taken this category to the next level with:

BLACK OPAL Maximum Strength Plus system specially formulated for Skin of Color to deliver maximum fading benefits along with great conditioning to the skin. Clinically proven and dermatologist tested, this unique formula contains a two pronged approach creating a proprietary Bio-Intensive Skin Complex™. Thanks to the highest concentration level of hydroquinone in a non-prescription, the Maximum Strength Plus system results in a more rejuvenated complexion. The conditioning Citrus and Lotus extracts work in tandem to soothe and calm skin during the fading process. The final result is even-tone beautiful skin.

BLACK OPAL Sensitive Skin system specially formulated for Skin of Color to care for reactive skin in both construction and design. Clinically proven and dermatologist tested, this system also contains a proprietary Bio-Affinity Skin Complex™ to deliver optimal fading results. Formulated with Sepi-White, a gentle yet effective fading agent derived from Lipoaminoacids, which targets the root of hyperpigmenations and fades dark spots and discolorations at the front end of the fading process. The natural Citrus and Lotus extracts soothe, calm and protect sensitive skin at the back end of the fading process while maintaining the overall health of the skin and ensuring compliance.  

In addition to creating modern formulas to meet the specific needs of Skin of Color, BLACK OPAL is now interactive creating a one-on-one dialogue with their consumer.  With a new DRTV campaign and direct to consumer advertising, updated website offering e-commerce capabilities, education, blogs and special offers, as well as a new social media campaign, BLACK OPAL is poised to maintain its position as the resource and authority on skin of color.

Black is my beauty.  BLACK OPAL is my beauty brand.

BEHIND THE BLACK OPAL BRAND

About Dr. Cheryl Burgess

BLACK OPAL consulting dermatologist Dr. Cheryl M. Burgess is the founder, medical director and president of the Center for Dermatology and Dermatologic Surgery, P.C. in Washington, DC. Dr. Burgess earned her doctorate of medicine degree from Howard University College of Medicine in Washington, DC in 1984 and completed a residency in Dermatology in 1988. She is a Diplomat of the National Board of Medical Examiners and is Board Certified by the American Board of Dermatology. She is an active member of the American Academy of Dermatology, American Society for Dermatologic Surgery, Women's Dermatologic Society, American Academy of Anti-Aging Medicine, Dermatology Foundation, Medical Society of the District of Columbia and the District of Columbia Dermatological Society.

BLACK OPAL Fade products are available by visiting www.blackopalbeauty.com and OTC Stores nationwide.

SOURCE BLACK OPAL

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