Black Dragon Capital sets in motion The Black Dragon Toolkit(SM) and bets long term on Grass Valley's customer-focused strategy

-Grass Valley's CEO Tim Shoulders launches innovative GVx Customer Council-

-Sinclair Broadcast's EVP & CTO Del Parks named Chair of the new GVx Council-

-Louis Hernandez Jr. will serve as Grass Valley's Executive Chair of the Board-

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Oct 19, 2020, 11:53 ET

MIAMI, Oct. 19, 2020 /PRNewswire/ -- Black Dragon Capital, LLC., a unique, technology focused and high-performing private equity firm led by a diverse founder and team, began collaborating with Grass Valley's management on The Black Dragon Toolkit^SM, a proprietary set of analytical tools, strategic concepts and operational processes that facilitate a better understanding of customer needs and market dynamics, enabling Grass Valley to lead the media industry's digital transformation.

Black Dragon Capital's CEO and Managing Director Louis Hernandez Jr. stated, "Entrepreneurs immediately appreciate and understand how these tools can help clarify their strategy, focus their execution, and drive better performance and returns. The Black Dragon Toolkit^SM is a codified set of strategic tools that have been hardened by decades of experience in building successful technology companies. We work with our management teams to adopt selected recommendations from The Black Dragon Toolkit^SM as they deem appropriate. Borne out of our own experience as operators and investors, these tools are designed to create market leaders in industries where the workflow and economics are being rapidly disrupted by digitization."

In a recent press interview, Grass Valley's CEO & President Tim Shoulders discussed BDC's collaboration with Grass Valley. It has been about 100 days since the acquisition closed, and Shoulders said it's clear that the private equity firm has a "love for the broadcast and media community" and a desire "for the long term" to build a company that provides a "world-leading portfolio" of technology solutions.

To better understand the strategic pain points, business needs and market opportunities of media technology customers, and in-line with The Black Dragon Toolkit^SM, Grass Valley's CEO and President, Tim Shoulders, recently launched GV^X, an innovative and collaborative customer council made up of globally recognized media technology leaders from some of the largest and most recognized media brands in the industry. The GV^X Customer Council convenes regularly and discusses ever-changing market conditions, technological advancements and other themes that impact both suppliers and buyers, feeding into Grass Valley's product development strategy.

Grass Valley announced today that Del Parks, EVP and CTO at Sinclair Broadcast Group and Fellow of The Society of Motion Picture and Television Engineers, was appointed as Chair of GV^X. Parks, an award winning and respected technology executive, has helped build Sinclair Broadcast Group into one of the largest content creators and distributors in U.S. Parks will lead the council, driving GV's efforts to accelerate cross-industry innovation, identify customer needs and deliver solutions that match the challenges facing today's content producers and global distributors.

"GV^X lies at the heart of our commitment to listen to, and understand, the needs of the market so we can develop the technology that our customers need to navigate through the biggest shift the industry has ever seen," said Tim Shoulders, Grass Valley's CEO and President. "We are delighted that Del has accepted the position of chair of GV^X. His enormous influence in the industry is critical to helping us develop a roadmap that drives the business of broadcast forward." Louis Hernandez Jr. added, "I want to congratulate Tim Shoulders for launching GV^X and for recruiting Black Dragon Capital's close friend and advisor, Del Parks as Chair. I know he'll add tremendous value to the new customer council, help Grass Valley shape the future of the industry and attract other industry innovators to join."

Del Parks stated: "An initiative like GV^X is vital to ensuring customers are heard and have a platform to collectively drive the direction of the wider industry. I'm excited to take on the role of Chair and look forward to collaborating with my fellow GV^X Council members and with the Grass Valley team to deliver outstanding results."

Alongside Parks, GV^X includes industry leaders, such as Helen Clifton from ABC Australia, Ruba Ibrahim from Al Arabiya Network, Gordon Castle from Discovery, Mauricio Felix from Globo, Dave Mazza from NBC Sports, Scott Rothenberg from NEP, and Mohamed Abuagla, former CTO and CIO of Al Jazeera and Black Dragon Media Advisor and many others from large media enterprises and global distributors.

Grass Valley also announced that Louis Hernandez Jr. will serve as Executive Chair for Grass Valley and will leverage his media technology and operational experience to help accelerate Grass Valley's digital transformation and business performance.

Louis Hernandez Jr. asserted, "We are investing in the long run with Grass Valley and I am thrilled to serve as their Executive Chair. I am excited with Tim Shoulders' vision and how GV^X will help Grass Valley's management, customers and partners work together to build a future we can all be proud of and that meets the needs of our community."

Contact Information:

Jorge E. Besu, Marketing & PR Director [email protected] 1 (787) 504-0006

About Black Dragon Capital

Black Dragon Capital, LLC. is a unique and high-performing private equity firm, led by a diverse founder and team, that makes control investments in technology companies and growth sectors disrupted by digitization. Black Dragon Capital has assembled a successful team of technology executives and global advisors with a proven track record on building market leading companies and providing above market investment returns. Their thesis-driven and operationally led approach includes the application of The Black Dragon Toolkit^SM, a set of analytical tools, strategic concepts and operational processes that help drive performance and add value to portfolio companies, business partners and investors. Learn more at www.blackdragoncap.com.

About Grass Valley

Grass Valley's end-to-end ecosystem of reliable, open standards-based solutions helps content creators, broadcasters and media organizations to produce brilliant content and build successful media businesses. Grass Valley is a trusted partner to many of the biggest and most creative names in the media and entertainment business, enabling the production of rich, high quality content that brings the viewer closer to the action, engages them with the story and connects them. Headquartered in Montreal, Grass Valley has been engaged in the media technology business for over 60 years and is owned by Black Dragon Capital.

About Sinclair Broadcast

Sinclair is a diversified media company and leading provider of local sports and news. The Company owns and/or operates 23 regional sports network brands; owns, operates and/or provides services to 190 television stations in 88 markets; is a leading local news provider in the country; owns multiple national networks; and has TV stations affiliated with all the major broadcast networks. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and digital platforms. The Company regularly uses its website www.sbgi.net as a key source of Company information and news.

SOURCE Black Dragon Capital