Black Diamond® Canadian Cheddars Pairs With Action for Healthy Kids to Support Healthy Eating Initiative

RICHFIELD, Wis., Oct. 24, 2011 /PRNewswire/ -- This holiday season, consumers will have the opportunity to support improved nutrition in America's schools with Black Diamond® Cheddar cheese. DCI Cheese Company ("DCI") will donate 25 cents from every Black Diamond® package purchased throughout the November 1 to December 31 initiative to Action for Healthy Kids.

Action for Healthy Kids (AFHK) is the nation's leading nonprofit and largest volunteer network working with schools and families to fight childhood obesity and undernourishment. Since its 2002 founding, AFHK has partnered with schools nationwide to provide programs and services that improve nutrition in schools and increase opportunities for kids to be active.

"Black Diamond® cheese is high in protein and provides the essential calcium and vitamins required for a healthy diet," says Katie Jury, Marketing Manager at DCI. "Supporting Action for Healthy Kids and their promotion of healthy eating and physical activity was a natural fit for us."

Black Diamond® cheeses are renowned for their rich, crumbly texture, classic full Cheddar flavor and trademark sharpness that is developed slowly through careful and natural aging. Black Diamond® Cheddar cheeses are perennial award winners and contain no additives, modified enzymes or artificial coloring. The Black Diamond® line is available nationwide in bulk and retail sizes and features a selection of popular cold pack cheese spreads and Canadian Cheddars that range in age from one to five years.

In-store shelf talkers featuring coupons can be found in participating retailers throughout the promotion. Additional details about the Black Diamond® "Feel Good about Doing Good!" promotion are available at www.BlackDiamondCheddar.com along with recipes, beverage pairings and a downloadable coupon. The total amount donated to Action for Healthy Kids will be announced in late January, 2012.

About DCI Cheese Company

Richfield, Wisconsin-based DCI Cheese Company has been an innovative leader in the cheese industry since 1975. The company markets and sells a broad range of imported and domestic specialty cheese brands including il Giardino®, Joan of Arc®, King's Choice®, Nikos®, Organic Creamery® and Salemville®, among others. DCI's value-added products can be found in restaurants, grocery stores, club stores and specialty shops across the country. For more information on DCI Cheese Company and its portfolio of brands, visit www.dcicheeseco.com.

*Black Diamond® is a registered trademark owned by Parmalat Canada Inc. and is used under license by DCI Cheese Company, Inc.

SOURCE DCI Cheese Company

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