NEW YORK, Feb. 17, 2022 /PRNewswire/ -- The latest analysis from BizVibe, a leading company insights platform, provides detailed insights for hundreds of press clipping service companies and thousands of information services companies worldwide. BizVibe's press clipping service company insights highlight the strong influence that the adoption of AI and machine learning is expected to have in the coming years for market participants.
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Key Industry Trend – Increasing Adoption of AI and Machine Learning
Press clipping services — also known as media monitoring services — are becoming increasingly popular in the age of online media, with countless articles, reviews, and social media posts to be tracked. Because of this high volume of content to be filtered through for brand mentions and potential issues, press clipping companies are turning to automation in order to keep up.
This is where AI has the advantage. By using natural language processing and machine learning techniques, media monitoring companies can automatically detect and flag relevant information and identify the sentiment of the content. Several companies have already adopted this technology, and it is expected to become more widespread in the coming years as AI becomes better trained and more accessible.
Trend Geographic Relevance – High Relevance in North America
North America is currently the leading region for press clipping services, containing many early adopters of AI and machine learning technologies. Many companies based in the region are working to improve services such as social media monitoring to detect brand sentiment. Asia-Pacific is expected to see significant growth over the next few years, however, with rising demand for media tracking tools and a focus on mergers and acquisitions within the industry.
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- Detailed analysis of 100+ press clipping service companies
- Risk of doing business for all press clipping service companies
- Industry trends and challenges expected to impact press clipping service companies
- Regional, national, and global competitors/similar companies
- Key products and services for each press clipping service company
- List of key executives and decision makers for each press clipping service company
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