Bitly Adds Key Execs

New VPs of Sales and Product Bolster Enterprise Focus for Rapidly Growing Company

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May 21, 2014, 09:30 ET

NEW YORK, May 21, 2014 /PRNewswire/ -- Bitly, the company committed to the power of the link, today announced that it has added two new members to its leadership team. Former Oracle and Eloquoa sales leader Jason Swetnam has been named as Bitly's first Vice President of Sales. He is joined by Vivin Williams, former ShareThis, Yahoo! and Microsoft product lead as the company's Vice President of Product.

Within the past 6 months, Bitly has also brought on a new CTO and VP of Marketing. The new executive team additions follow several recent strategic hires as the company grows into one of marketers' most valuable content intelligence resources.

Mr. Swetnam and Mr. Williams bring a broad range of expertise and strong track records of success. More details on their background include:

VP of Sales, Jason Swetnam brings 15 years of SaaS sales experience. Prior to joining Bitly, Mr. Swetnam was a Regional Sales Vice President at Oracle, where he managed enterprise sales teams selling Oracle's Marketing Cloud Solutions. Mr. Swetnam came to Oracle through its acquisition of Eloqua and will oversee all sales and account management teams at Bitly.
VP of Product, Vivin Williams brings more than 15 years of experience in analytics, data monetization and advanced media targeting. Prior to Bitly, Mr. Williams was responsible for building the entire monetization and analytics platforms at ShareThis. Before that, he built Yahoo's end-to-end audience analytics platform.

"Marketers face an endless number of options and Bitly is the one constant across their entire marketing suite," said Mark Josephson, CEO, Bitly. "Jason and Vivin understand our mission as a company and have a proven record of successfully overseeing large strategic initiatives. We're excited to have them as a part of the team."

For more information about Bitly and its services please visit: bitly.com.

About Bitly
Since 2008, Bitly has been committed to the power of the link. Privately held and based in New York City, Bitly shortens nearly half a billion links per month as an integral part of social, SMS, email efforts (and more) from publishers, brands, marketers, government organizations, educational institutions, non-profits and individual users. Processing more than six billion clicks on those links per month, Bitly remains the leader in an optimal sharing experience, and continues to unveil new products while generating one of the most valuable proprietary datasets in the world today.

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