BISSELL® Creates the Cutest Mess on the Internet
Floor Care Leader Turns Adorable Pet Messes into Donations with #PetHappens
GRAND RAPIDS, Mich., Feb. 2, 2016 /PRNewswire/ -- As a leader in cleaning solutions, BISSELL Homecare, Inc. knows how to handle everyday pet messes. In fact, BISSELL is so confident in its cleaning capabilities that it's inviting a team of puppies awaiting adoption to create the cutest mess on the internet on Sunday, February 7.
In between the adorable touchdowns and penalties of Animal Planet's PUPPY BOWL XII (3-5 p.m. ET/PT, February 7), which BISSELL is a sponsor of, visitors to PetHappens.com will watch as 10 foster puppies are unleashed into a pristine white room to create a variety of cute messes. As time ticks by, the puppies will be presented with more messes, from a larger-than-life sloppy joe to a gravy-filled champagne glass tower and a shower of confetti.
Viewers watching the puppies create these adorable messes can bring on the next mess by tweeting or posting on Instagram using #PetHappens. As the number of #PetHappens posts rises, a new mess will descend into the room and the puppies can begin to wreak havoc upon it. In addition to helping trash the room, each post with #PetHappens will also trigger a $5 donation* (up to $100,000) to help pets in need.
The cute chaos will unfold in real-time at PetHappens.com until all of the messes have been unlocked and the room is destroyed. When the puppy contestants are ready for their nap, a BISSELL cleaning crew, with the help of BISSELL products like the BISSELL ProHeat 2X® Revolution™ Pet Carpet Cleaner, will get to work and return the room to its original sparkling state.
Additionally, BISSELL is inviting pet lovers to participate by sharing their #PetHappens photos and stories on Twitter and Instagram now through March 31, each post triggering a $5 donation.
"At BISSELL, we're pet lovers. We understand pet messes are inevitable and part of what keeps life interesting," said Cathy Bissell, Founder of the BISSELL Pet Foundation. "We saw this as an opportunity to celebrate life's messy—but happy—moments, while supporting pets in need. We hope creating the cutest mess on the internet helps find new homes, and new opportunities to make messes, for hundreds of animals awaiting a forever family."
Cathy Bissell established the BISSELL Pet Foundation in 2011, a non-profit organization committed to supporting groups dedicated to helping reduce the number of animals in shelters and rescues through pet adoption, spay neuter programs, microchipping and foster care.
Through the sale of BISSELL pet-specific products, more than $750,000 will be donated to the BISSELL Pet Foundation each year. These products range from traditional upright vacuum cleaners, which collect pet hair and clean up everyday messes, deep cleaners, which go deep to remove pet stains and odors from carpet and upholstery, to spot cleaners that offer hands-free cleaning for the toughest spills and accidents. To learn about the full range of BISSELL pet products, visit www.bissell.com.
About BISSELL Homecare, Inc.
For 140 years and counting, Michigan-based BISSELL Homecare, Inc. has developed innovative floor care solutions that make cleaning easier. As the top-selling brand in floor care appliances based on NPD unit sales, BISSELL understands that fuller lives often mean more messes, and that convenient cleaning tools help us embrace life's messier moments. Now in its fourth generation of family leadership, the company supplies households across the globe with vacuums, sweepers, deep-cleaning machines, hard floor cleaners and cleaning formulas. For more on the BISSELL complete line of floor care products, visit www.bissell.com.
About the BISSELL Pet Foundation
BISSELL Pet Foundation is a charitable 501(c)(3) non-profit organization with a mission to help reduce the number of animals in shelters and to support organizations dedicated to the humane care and treatment of animals through pet adoption, spay/neuter programs, microchipping and foster care. Founded in 2011 by Cathy Bissell, the BISSELL Pet Foundation is an extension of her long-standing love for animals and commitment to their welfare. The foundation is supported by BISSELL Homecare, Inc., a 140-year-old Grand Rapids-based floor care appliance brand in its fourth generation of family leadership. For more information visit: www.bissellpetfoundation.org.
*No purchase necessary. BISSELL commits a contribution to the BISSELL Pet Foundation of up to $750,000 in 2016, including a contribution of $5 for each #PetHappens post, up to a total of $100,000. View the Terms and Conditions. Ends 3/31/16.
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SOURCE BISSELL Homecare, Inc.
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