BioSpace Launches Bio NC Hotbed Campaign, New Map Design

Iconic illustrations redesigned for the next generation

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Mar 28, 2013, 01:00 ET

DENVER, March 28, 2013 /PRNewswire/ -- Today BioSpace, the leading life sciences employment and news website, announced a new design for its iconic Hotbed maps. The reveal coincides with the launch of the 2013-2014 Bio NC Hotbed map campaign.

(Photo: http://photos.prnewswire.com/prnh/20040907/CLTU006LOGO)

Featuring the work of Tom White and 9 Surf Studios, the new design displays a vibrant panorama of each region's geography with a smooth, airbrushed finish. The redesign continues to feature each participant's logo and building, represented three-dimensionally upon a symmetrical landscape.

The Bio NC Hotbed campaign launches each March, highlighting the top life science companies in North Carolina. The state continues to rank among leading biotech and pharmaceutical regions with job postings on BioSpace.com averaging 26 applies each. North Carolina also ranks among the top 10 states in sending visitors to BioSpace.com – a strong indicator of the area's hiring energy.

"The Bio NC Hotbed map truly invokes the excitement this area generates within the bioscience industry, so it's fitting it heralds the new design," said Chanille Hewett, life sciences product manager at onTargetjobs, the parent company of BioSpace. "The new look has been in development for several months, and we are excited for the public reveal."

BioSpace Hotbed campaigns have promoted thriving regions of the life science industry for more than 20 years — attracting talent and investments for participating companies and organizations.

Each Hotbed campaign member achieves exposure, brand recognition and notoriety through campaign promotional items distributed at industry trade shows and BioSpace Career Fairs. In addition, each campaign has its own home page, directing visitors to participating company profiles with their job listings, contact information and more.

Hotbed map participants regularly include biotechnology and pharmaceutical companies, industry service and supply companies, research institutes, non-profit organizations and universities.

About BioSpace.com

BioSpace.com provides biotech, pharmaceutical and clinical research jobs to a wide audience of industry professionals. BioSpace.com serves as the leading resource for biotechnology careers, news and resources. For more than 25 years, BioSpace.com has helped accelerate recruitment, communication and discovery among business and scientific leaders within the life sciences.

An onTargetjobs, Inc., company, BioSpace.com powers DeviceSpace.com, a key resource for medical device and diagnostics jobs and industry information, as well as ClinicaSpace.com for clinical research jobs and industry information.

SOURCE BioSpace