BioPop Offers Bioluminescent Dino Pet Gift Option for Holiday Gifting

"Blue" Friday Savings Available November 28th through December 17th

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Nov 26, 2014, 10:16 ET

CARLSBAD, Calif., Nov. 26, 2014 /PRNewswire/ -- Biological & Popular Culture, Inc. (BioPop), a company dedicated to creating "living art" concepts, offers consumers a perfect way to gift the Dino Pet to friends and family this holiday season. The Dino Pet is a living toy filled with photosynthetic plankton (also known as dinoflagellates) that glow a brilliant blue at night when you interact with them. Because wrapping a living organism is always a risky endeavor, the Dino Pet Gift Option includes the Dino Pet micro-aquarium and a "Fill'er Up" coupon in place of the dinoflagellates, so shoppers have the option of wrapping and storing the gift without fear of harming it. As part of the Gift Option, recipients can redeem the coupon for the dinoflagellates on BioPop's website and receive the living component directly, ensuring a healthy arrival, with no extra cost.

Dino Pet // A Living, Bioluminescent Pet

Additionally, BioPop will offer major savings on the Dino Pet beginning with a "Blue" Friday promotion that will run from November 28^th to December 17^th. Shoppers who purchase three Dino Pet Gift Options, will receive the third Dino Pet for free (a $60 value), providing them with three Dino Pets to gift to lucky recipients for the holidays.

"This holiday season, people are looking for unique gifts that go way beyond the traditional, and Dino Pet is the perfect option that provides as much education as it does entertainment," said Dean Sauer, Co-Founder of BioPop. "The new gift option is perfectly suited for wrapping and storing in advance of the holidays."

Caring for the Dino Pet is easy. The dinoflagellates simply need indirect light during the day to photosynthesize, and only need to be fed once every 4-6 weeks. At night, they produce a magical blue glow when lightly shaken. Far more than a children's toy, the Dino Pet is a living art piece, introductory pet, biological magic trick, conversation starter and science lesson.

BioPop also offers a Dino Pet Gift Card that is redeemable for a Dino Pet micro-aquarium, bioluminescent dinoflagellates and Dino Food to keep things glowing strong. BioPop also offers several other products that complement the Dino Pet, including an interactive kids' storybook, A Dino's Tale, which provides more education on the magic of bioluminescence; Dino Food to ensure the Dino Pets' brilliant and bright life; t-shirts; stickers and more.

The Dino Pet "Blue" Friday deal can be redeemed on BioPop's website using the code: 'BlueFriday' starting at 12:01AM PST on Friday, November 28^th. The promotion will run until Wednesday, December 17^th.

About BioPop
Driven by a passion for science, art and design, BioPop focuses on developing "living art" concepts that fuel the imagination, provide new answers for the way we live and enrich our understanding of the relationship between nature, science and humanity. The company's work can be seen in the Smithsonian National Museum of Natural History and in homes and offices around the world.

Biological & Popular Culture, Inc. (BioPop), a Delaware Corporation, is a majority owned subsidiary of Intrexon Corporation (NYSE:XON). For detailed information, as well as images and b-roll footage of the Dino Pet and BioPop, visit biopop.com.

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SOURCE Biological & Popular Culture, Inc.