BioElixia Names 5WPR Beauty PR Agency of Record

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Aug 22, 2013, 05:24 ET

NEW YORK, Aug. 22, 2013 /PRNewswire/ -- 5WPR, the American Business Awards PR Agency of the year, was hired by BioElixia as Beauty PR Firm of Record. 5W Public Relations will execute a comprehensive public relations program designed to increase awareness of BioElixia body care products, particularly the BodyShaper Cellulite Contour Creme, with the goal of becoming recognized as the category leader in the beauty and skincare industry within the United States.

"We are thrilled to be named as beauty PR firm for BioElixia," said Ronn Torossian, president and CEO of 5W Public Relations. "We have extensive experience creating and executing successful public relations programs for a wide range of beauty and skincare brands, and are excited to be helping this brand elevate its visibility in the US within leading beauty and consumer-oriented media while continuing to diversify our own clientele."

BioElixia offers a vast range of skin and body products containing a patented delivery system developed from over 12 years of extensive research by scientists at Phosphagenics Limited, an Australian biotechnology company. All BioElixia products contain TPM® Dermal Delivery Technology, a patented and unique delivery platform developed and owned by Phosphagenics. TPM® is a non-irritant delivery system developed from natural Vitamin E. The proprietary system is scientifically proven to improve the absorption of key cosmetics ingredients into the skin by up to 5 times. This means delivering more key ingredients to where they are needed most. All BioElixia products are free from parabens, formaldehydes, sulphates, phthalates, paraffins, artificial colors and dyes, SLS and SLESs and DEAs.

ABOUT 5W Public Relations:

5W Public Relations (www.5wpr.com) is a full-service agency known for cutting-edge programs that engage with businesses, issues and ideas. With more than 100 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and digital strategy, 5W brings leading businesses a resourceful, bold and results-driven approach to communications.

SOURCE 5W Public Relations