Billie Jean King Joins the 'MISSION'

NEW YORK, Sept. 8 /PRNewswire/ -- Sports icon and humanitarian Billie Jean King has been named a co-founder of MISSION Skincare®, the first and only line of Athlete-Engineered Skincare® products.

King is the latest sports legend to join forces as co-founder of the revolutionary brand, which is filling the void in the marketplace for performance personal care and skincare products.  King joins an elite team of some of the world's greatest athletes who serve as MISSION Skincare® co-founders, including champion golfer Sergio Garcia, tennis superstar Serena Williams, two-time league MVP Steve Nash, MLB All Star David Wright and two-time Gold Medal soccer player Mia Hamm, among others.  In addition to working closely with athletes in product innovation, MISSION Skincare® proudly supports the charities of its partners and athletes.

"I'm very excited to help advance MISSION's cause," says King.  "I may have played my last professional tennis match years ago, but I remain committed to helping people excel as both athletes and socially impactful human beings.  I'm proud to be part of the MISSION team because not only do I use their products, I know their products are better for me and so many other recreational and professional athletes."

King won 39 Grand Slam singles, doubles and mixed doubles titles, including a record 20 championships at Wimbledon.  She empowered women and educated men when she defeated Bobby Riggs in one of the greatest moments in sports history – the Battle of the Sexes on Sept. 20, 1973 and was named one of the "100 Most Important Americans of the 20th Century" by Life magazine.  King founded the Women's Tennis Association, the Women's Sports Foundation, and co-founded World Team Tennis, the groundbreaking co-ed professional tennis league.    

"Billie Jean is certainly a powerful addition to the MISSION Skincare® team," says Josh Shaw, President of MISSION Skincare.  "She's a groundbreaker, a sports legend, and coupled with her charitable and social impact work, she's the ideal athlete and role model to join our elite co-founders."

MISSION Skincare® is available at select sports specialty and health & beauty retailers including CVS/Pharmacy, Dick's Sporting Goods, Sport Chalet, GNC and Finish Line, as well as at www.MISSIONskincare.com.

About MISSION Skincare®

The first and only line of Athlete-Engineered® Skincare products, MISSION Skincare was founded in 2008 by a premier group of world-class athletes including Serena Williams, Steve Nash, David Wright, Mia Hamm, Amanda Beard, Sergio Garcia, and more.  With guidance from leading dermatologists and skincare professionals, MISSION features sophisticated formulations designed to protect, strengthen, and hydrate skin, helping anyone with an active lifestyle to prepare, perform and recover from any type of exercise. From Lip Care, Sun Care, Personal Care and Performance Products, MISSION has you covered from head-to-toe. For more information about MISSION Skincare products, athletes, retailers and charitable efforts, visit www.MISSIONskincare.com.

SOURCE MISSION Skincare(R)