Bill Cronin Named Vice President of Marketing at USA TODAY

MCLEAN, Va., Nov. 30, 2011 /PRNewswire/ -- Bill Cronin has been named vice president of marketing for USA TODAY.  He will be responsible for overseeing strategic marketing, events, special projects, creative and project management for USA TODAY marketing. Cronin will be based in McLean and report to Sandra Micek, senior vice president of marketing.

"Bill is an experienced global marketing executive with a passion for building successful teams and strong brands. His cross-platform and partner marketing expertise will be a tremendous asset to USA TODAY as we head into our 30^th anniversary year. We are thrilled to have him on board," said Micek.

Cronin joins USA TODAY from MasterCard Worldwide, where he worked for 12 years, most recently as vice president of merchant marketing.  In that position, he created a new marketing team that developed and executed multi-channel programs with partners across all verticals, including travel, retail, e-commerce and emerging markets. 

"I'm thrilled to join USA TODAY.  It is a powerful brand with incredible content driven by best in class journalism across multiple platforms.  I look forward to being a part of the team that helps activate the brand by connecting content with consumers in this ever-changing media environment," said Cronin.

Previously, he was the vice president of brand marketing for MasterCard Europe from 2004 to 2007, serving as a member of the region's senior management team based in London during MasterCard's transition to a publicly traded company.  From 1999-2004 as director, global advertising and vice president, global brand building, he led the global roll-out of the highly successful "Priceless" advertising campaign across Europe and Asia.

Prior to MasterCard, he worked in advertising at J. Walter Thompson, managing a range of accounts, such as Schick razors, Trident gum, Merrill Lynch and Kellogg's, where he led the brand development and advertising for the launch of Smart Start cereal. Cronin is a graduate of Dartmouth College.

USA TODAY is a multi-platform news and information media company. Founded in 1982, USA TODAY's mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. Today, through its newspaper, website and mobile platforms, USA TODAY connects readers and engages the national conversation. USA TODAY, the nation's number one newspaper in print circulation with an average of nearly 1.8 million daily, and USATODAY.com, an award-winning newspaper website launched in 1995, reach a combined 5.4 million readers daily. USA TODAY is a leader in mobile applications with more than ten million downloads on mobile devices.  The USA TODAY brand also includes USA TODAY Education and USA TODAY Sports Weekly. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).

SOURCE USA TODAY

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Digital Media
Outlets

270k+
Journalists
Opted In

GET STARTED