bigtruck Continues To Invest And Add Resources

TRUCKEE, Calif., June 14, 2017 /PRNewswire/ -- bigtruck, the Lake Tahoe-based lifestyle brand, announces key updates to its production facility and sales teams.

Managing ever-increasing demand, bigtruck® welcomes JTB Custom to improve and streamline production and operations. Specializing in lean and small-batch manufacturing, JTB Custom helped bigtruck® slash delivery times and build a paradigm of continuous improvement. Founder Jud Barr has worked with a range of companies and seen how critical it is to react quickly to changes in market dynamics. "With a highly innovative and fast growing brand like bigtruck®, having an adaptable and scalable manufacturing process is foundational to effective growth management," said Barr.

bigtruck® also welcomes a new Sales Manager, new sales agency, new international distributor and sees territory expansion in the Pacific Northwest. 

Overseeing global wholesale and cobrand sales, new Sales Manager David Eastwood brings 20+ years of experience as a business owner, sales agent and retail manager. A lifelong outdoor enthusiast and competitive endurance athlete, David takes his athletic mindset and results-based lifestyle to bigtruck's sales teams.

Ascension Sales Group joins bigtruck® to manage wholesale and cobrand sales in the Rockies and Texas. Founders Eric Johnson, Brad Barlage, and Brian Stevenson are outdoor enthusiasts who combine 60+ years of experience into a standard setting agency. Supported by business analyst Caleb Wray and reps Holly Yeary, Ronnie Jenkins and Tristan Loar, ASG is the perfect partner to grow bigtruck's wholesale distribution.

Based in Hood River, sales agency Play North West adds Montana to bigtruck® territory. Owner Patty Lenz and her team are industry veterans with vast experience and are critical to expanding bigtruck's presence in the Northwest.

Internationally, Charlotte Fugier, bigtruck's Chile distributor, now brings bigtruck® to France. A Megève native with roots in Tahoe, Charlotte weaves her ski race background with her international business acumen to pioneer bigtruck in France.

"The pace of change and speed of improvement we have seen over the last months has been great to witness," said Bill Sinoff, Managing Partner at bigtruck®. "Our success is the result of our team's collective hard work, passion and vision. To continue on our trajectory, it is vital to have partners that understand and promote our ideals. We feel that we've found the perfect match with our newest members."

About bigtruck
bigtruck® designs and manufactures some of the most iconic headwear styles in the market. Signature quality standard coupled with articulate, bold design language has become instantly recognizable and pioneers a new perception of lifestyle headwear. bigtruck's #funfirst tag line resonates with customers of all ages, demographics and geographies and has become synonymous with approachability, community and of course having fun. Headquartered near Lake Tahoe and distributed worldwide, bigtruck® is a triple bottom line company that believes work life balance is foundational to building a great Brand.

For more information, please visit bigtruck.com.

SOURCE bigtruck

Related Links

http://www.bigtruck.com