Big Star Media Group Presents Mission Statement

CLARKSDALE, Miss., Feb 17 /PRNewswire-FirstCall/ -- Big Star Media Group, Inc. (Pink Sheets: BMGI) (the "Company") a diversified entertainment and information distribution company, today presents its strategic vision of its role for the future of the entertainment industry.

Big Star's CEO, Jeff Skillen, stated, "As our Company has continued to progress over the past several weeks, our management team and our Board of Directors have fined-tuned the corporate mission to encompass several key concepts.

"Given the knowledge and experience of our executive team, Big Star Media recognizes the challenges and business opportunities in the current and future media marketplace.  The Company endeavors to flatten the connection between consumers and content providers through the means of maximizing technology - thereby reducing the number of middlemen in the discovery and acquisition of content.  

"There will be a creative focus on developing and featuring unique, authentic talents that bring both progressive and traditional entertainment value to the consuming public.

"Additionally, the Company will develop unique revenue models that tap into adjacent, overlapping markets, which compliment the marketing objectives of other industries and align with similar-minded, and visionary strategic partners."

The origins of Big Star Media are rooted in Clarksdale, Mississippi for good reason.  Clarksdale, located in the heart of the Mississippi Delta, is the home of the fabled crossroads where legend tells the tale of Robert Johnson, a young blues man traveling to the crossroads to meet the devil in order to sell his soul in exchange for becoming a famous musician.  

In the early part of the last century, Clarksdale also represented a metaphorical crossroads of our American society where the divisions of a segregated South created a deep culture of one-of-a kind creativity that was unleashed into the world during the triumphs and toil of the civil rights movement.  As a result, modern historians are quick to trace the evolution and explosion of popular music and its culture straight back to into the deep roots of the Mississippi Delta.

Today, entertainment and media stand at a virtual crossroads visible from essentially every angle.  The manner in which content is perceived, created, produced, promoted, distributed, monetized, and consumed has reached an inflection point of challenge and opportunity.  Big Star Media is prepared to stand at this intersection and boldly move into the future by articulating its mission statement:  

'Big Star Media will create and develop entertainment properties that connect authentic creativity and the modern consumer through technological innovation.'

"It is always important to articulate a mission statement for a company, but it is especially important to establish a foundation during times of evolving opportunity and rapid change," said Mr. Skillen.  "Our team is prepared to execute according to our mission statement and look forward to maximizing the opportunities ahead."

About Big Star Media Group, Inc.

Big Star Media Group, Inc. is a multi-faceted entertainment and information distribution company focused on web-based presentations of live music events, the promotion of new musical talent, film production, and corporate messaging. Big Star Media Group holds several subsidiaries that are each focused on specific aspects of the Company's strategic plan, including: Big Star Live, Big Star Records, Big Star Informative Media, Big Star Films, and Big Star Communications. Its various entities focus on everything from the webcasting of live music events, to promoting new musical talent, producing film, and performing corporate messaging. For more information, please visit: www.bigstarmediagroup.com.

Forward-Looking Statements Disclosure

This press release includes "forward-looking statements" within the meaning of the federal securities laws, commonly identified by such terms as "believes," "will," "looking ahead," "anticipates," "estimates" and other terms with similar meaning. Although the Company believes that the assumptions upon which its forward-looking statements are based are reasonable, it can give no assurance that these assumptions will prove to be correct. Important factors that could cause actual results to differ materially from the Company's projections and expectations are disclosed in the Company's filings with the Securities and Exchange Commission. All forward-looking statements in this press release are expressly qualified by such cautionary statements and by reference to the underlying assumptions.

SOURCE Big Star Media Group, Inc.