Bidders Light Fire Under iFart Mobile Auction on eBay

LOVELAND, Colo., March 10, 2011 -- Last week, iFart Mobile once again made international headlines as the owners of the world-famous iPhone application placed the rights to the best-selling app on eBay. TechCrunch, Mashable and a host of other media sources shared the news of iFart's latest big stink. To view the auction, go to http://bit.ly/ifartebay

The auction, set to end at 1 p.m. EST on Friday, March 11th, has attracted over 7,000 page views, has received 22 bids and has well over 100 people watching and waiting for an opportunity to grab the definitive iPhone novelty application at a great price. As of late Wednesday afternoon time, the bid jumped past the $55,000 mark to sit at $56,100.

"I've never had so many people tag one of my auctions as 'watch.' That means the last day of bidding will be fast and furious as potential new owners vie for this legendary application," said Joel Comm, creator of iFart and CEO of Digital Future, Inc. "There is an incredible branding opportunity for an individual or a corporation to turn the purchase of iFart into massive publicity. This is the proverbial 'silver platter' that marketing and PR people are on the lookout for."

Initially released in the App Store in December 2008 after much controversy, iFart became an instant hit shooting to the #1 spot. Stories of its great success became international headlines in tech blogs and mainstream news.

A firestorm of controversy continued surrounding the app as people debated whether Apple should have allowed a novelty app like iFart in the store in the first place. A lawsuit with a competing application stirred great controversy and led to an entire segment on Jon Stewart's The Daily Show.

The iFart auction page at eBay features full description of the intellectual property that is up for sale. The reserve is currently set at $100,000 with a buy-it-now price set to $1,000,000. The auction is set to end on Friday, March 11th, 2011 at 1:30 p.m. Eastern time.  

The auction page is at http://bit.ly/ifartauction

The official iFart Mobile page is at http://www.ifartmobile.com

For media inquiries, contact Joel Comm at 970-278-0011, x401 or via email to [email protected].

SOURCE iFart