BIC Razors Shaving Heads, Helping Wounded Warriors at Tough Mudder Events

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Aug 27, 2012, 01:15 ET

SHELTON, Conn., Aug. 27, 2012 /PRNewswire/ -- All year long, BIC Razors is shaving heads at Tough Mudder challenges across the country to support the Wounded Warrior Project™, a national organization that raises awareness and facilitates programs and services for injured soldiers.

(Photo: http://photos.prnewswire.com/prnh/20120827/NY62633-a )

(Photo: http://photos.prnewswire.com/prnh/20120827/NY62633-b )

As part of its BIC 4 GOOD campaign, BIC USA Inc. is donating a guaranteed $100,000 to the Wounded Warrior Project in 2012. Competitors and fans of the grueling, obstacle-filled Tough Mudder have stopped by the BIC® Flex4® pop-up barbershop and had their heads shaved while helping the cause – for every shaved head, BIC USA Inc. credits $4 to the $100,000 donation to the Wounded Warrior Project this year.

"We started BIC 4 GOOD two years ago because we wanted to give back, help others and have fun in the process," said Mary-Ellen Lacasse, director of shaver marketing for BIC Consumer Products USA. "This year's tour across the country with Tough Mudder has helped us get even more people involved in the BIC 4 GOOD project – we're thrilled to help some of our nation's heroes through the Wounded Warrior Project."

There is still time to get involved. In addition to getting their heads shaved at the eight remaining Tough Mudder events this year, BIC fans who want to go bald for a good cause can shave their own heads and upload a photo or a video to www.BIC4GOOD.com. Those who want to make a difference and keep their locks can visit the site, and create and upload a virtual head shave photo. For every uploaded photo or video, BIC Razors will credit $4 to the $100,000 being donated by BIC USA Inc. to the Wounded Warrior Project™ in 2012.

So far, BIC® Flex4® Razors have shaved 2,707 heads on location at Tough Mudder events from Georgia to California. Hundreds of shaved head photos have also been posted on the BIC 4 GOOD website.

With financial assistance from BIC 4 GOOD and Tough Mudder, the Wounded Warrior Project™ has continued to develop its programs and services, which include combat stress recovery, advocacy toward legislative and governmental policies and TRACK, a 12-month education program for wounded service members designed to jumpstart their education and career goals.

The Wounded Warrior Project™ is the fifth non-profit organization BIC 4 GOOD has helped. BIC has also donated more than $200,000 to Dosomething.org, the Make a Wish Foundation, the OCC Foundation and Kids & Chrome.

For more information, a schedule or to submit a photo, visit www.BIC4GOOD.com or www.facebook.com/bicrazors.

About BIC

BIC is a leading international distributor of stationery products, lighters and shavers in more than 160 countries around the world. For more than 50 years, BIC has honored the tradition of providing high-quality, affordable products to consumers everywhere. Through this unwavering dedication, BIC has become one of the most recognized brands in the world. Visit BIC at www.bicworldusa.com.

About Tough Mudder

Tough Mudder was founded in 2010 by Will Dean and Guy Livingstone. Considered as "Probably the Toughest Event on the Planet," each Tough Mudder endurance challenge consists of a unique, 10- to 12-mile trail run over rugged terrain, featuring steep inclines, water hazards and 20 to 30 military-style obstacles testing one's toughness, fitness, strength, stamina, mental grit and teamwork. The 2012 Tough Mudder series includes 35 events taking place across various cities in the US, Australia, the UK and Canada. For the schedule of event dates and locations, visit www.toughmudder.com.

About Wounded Warrior Project

The mission of the Wounded Warrior Project^™ (WWP) is to honor and empower wounded warriors. WWP's purpose is to raise awareness and to enlist the public's aid for the needs of injured service members, to help injured servicemen and women aid and assist each other, and to provide unique, direct programs and services to meet their needs. WWP is a national, nonpartisan organization headquartered in Jacksonville, Florida. To get involved and learn more, visit woundedwarriorproject.org.

SOURCE BIC Corporation