BIA/Kelsey to Sponsor 'Play For A Heart' Golf Event to Benefit Children Living With Congenital Heart Disease (CHD)

CHANTILLY, Va. and DENVER, Colo., Aug. 31, 2011 /PRNewswire/ -- BIA/Kelsey announced today that it is sponsoring the "Play For A Heart" golf event on Sept. 20 at the City Park Golf Course in Denver, Colorado. Proceeds from this event will benefit the Children's Hospital Colorado Foundation, to fund programs supporting children and their families living with CHD.

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"Since our founding six years ago, our primary Play For A Heart fundraiser has been our very successful annual tennis tournament," said Chad Schott, founder, Play For A Heart. "Having just concluded our 2011 tournament, my wife, Leslie, and I are thrilled to expand our fundraising efforts with the addition of our first golf event. We thank BIA/Kelsey for their involvement."

The Play For A Heart golf fundraiser is being held in connection with BIA/Kelsey's upcoming conference, DMS '11: The Summit for Small-Business Advertising Solutions, which takes place Sept. 20-22 at the Sheraton Denver Downtown Hotel. Information about the golf event, including online registration, is available at www.playforaheart.org/golf.

"We are delighted to support Play For A Heart and its incredibly important mission," said Neal Polachek, president, BIA/Kelsey. "The upcoming golf event provides a unique opportunity for our company and our attendees to have a beneficial impact on the city that is playing host to our DMS '11 conference."

About Play For A Heart

Since its founding in 2005, The Play For A Heart organization has raised awareness and more than $100,000 for research and programs supporting children and their families who are living with CHD. To learn more about Play For A Heart, including how to donate to this worthwhile cause, visit www.playforaheart.org.

About DMS '11

DMS '11: The Summit for Small-Business Advertising Solutions is focused on the SMB market opportunity for media, commerce and engagement solutions, as well as the practical challenges of tactical implementation and sales. This event will deliver context and definition about where the SMB marketing world is headed and how businesses can tap into this profitable market. Conference sponsors include 3L System Group, Acxiom, Amdocs, AT&T Interactive, Hostopia, Infycosm, Kenshoo Local, Local Matters, Localeze, Location3 Media, Marchex, Moon Valley Software, Telmetrics, TrafficMedia, vSplash and WillowTree Apps. Association partners include the Association of Directory Publishers and the Local Search Association. Media partners include BIG Marketing for Small Business, ConferenceGuru.com, Search Marketing Standard Magazine, Street Fight, TopSEOs and Visibility Magazine. For more information about DMS '11, including the complete agenda, list of speakers and companies attending, visit www.biakelsey.com/DMS2011.

About BIA/Kelsey

BIA/Kelsey advises companies in the local media space through consulting and valuation services, research, Continuous Advisory Services and conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey's annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at http://www.biakelsey.com, on the company's Local Media Watch blog, Twitter (http://twitter.com/BIAKelsey) and Facebook (http://www.facebook.com/biakelsey).

SOURCE BIA/Kelsey

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