BFGoodrich® Tires Debuts New Advantage T/A® Sport: A Tire With A Mission For Daily Fun

Available in a wide selection of sedan, sporty coupe, passenger CUV and minivan fitments, the BFGoodrich Advantage T/A^® Sport delivers the ideal combination of performance and versatility. Excellent steering response, handling and durability combine with optimal flexibility to prepare drivers for a wide range of changing weather and road conditions. The tire also sports a unique new look that sets it apart.

"BFGoodrich Tires is a brand that encourages drivers to explore the fun that driving can provide," said Jon Hausman, marketing manager for BFGoodrich Tires. "The overall message to drivers with active lifestyles, busy family lives or a combination thereof is simple: You don't have to settle for merely getting from point A to point B. Because performance is happening with these tires on every drive, you can have a little fun along the way, every day with the BFGoodrich^® Advantage T/A^® Sport tire."

This comprehensive approach that BFGoodrich has taken results in a tire that consistently embodies the idea of Daily Fun:

• Four seasons of traction
  • Defy the weather with improved traction in winter, spring, summer and fall
  • 12% better wet braking¹
  • 15% better snow traction²

• Undeniable performance, mile after mile
  • Rule the road with tread life you can trust
  • Backed by a 70,000-mile warranty³

• New levels of handling
  • Control the curves and corner with confidence
  • 15% better dry handling⁴

Innovative Features Enhance Everyday Performance
The performance characteristics behind the new Advantage T/A^® Sport are achieved through innovative technology developed from years of research, testing and racing. These include:

• Locking 3-D Active Sipe Technology helps enhance longevity and performance. The sipes lock together under the tire's footprint to provide stability, which translates into confidence behind the wheel and gives the tire more biting edges for significantly increased wet and light snow traction.
• Advanced all-season tread compounds and our Aqua-Flume™ Technology further contribute to outstanding all-season grip and excellent wet-weather performance.
• Next Generation ETEC (Equal Tension Containment) System™ keeps the tire footprint optimized during cornering and high-speed situations⁶, while the Next Generation g-Wedge™ Sidewall Stabilizer helps to ensure crisp handling and a comfortable ride. Finally, a continuous center rib delivers consistent steering response and road feel, while full-depth features help maintain consistent performance and look throughout the life of the tire.

The BFGoodrich Advantage T/A Sport goes on sale Aug. 1, 2016, and will be offered in 54 sizes, ranging from 15" to 18" with T, H and V speed ratings and will include six new sizes not offered previously (three 18", two 17", and one 16").

Available in 54 Sizes⁵

For additional information about the BFGoodrich Tires Advantage T/A^® Sport tire, please visit http://www.BFGoodrichTires.com.

About BFGoodrich^® Tires
With more than 100 years of heritage, BFGoodrich^® Tires is dedicated to providing high performance tires for those who have a passion for driving in virtually any environment. Combining technical expertise with 40 years of motorsports experience, BFGoodrich^® Tires delivers tires for a full range of driving experiences from ultra-high performance street, to off-road terrain with one common theme – extreme performance. Come upgrade your performance with BFGoodrich and see where our tires can take you at www.BFGoodrichTires.com, on Facebook at www.Facebook.com/BFGoodrichTires or on Twitter at @BFGoodrichTires.

¹ Based on internal wet braking results from 50 MPH using a 2013 Honda Accord LX vs. previous generation BFGoodrich® Advantage T/A® tire in size 215/55R17 94V. Actual on-road results may vary.
² Based on third-party snow traction tests using ASTM Test Method F1805-12 vs. previous generation BFGoodrich® Advantage T/A® tire in size 215/55R17 94V. Actual on-road results may vary.
³ 70,000-mile limited treadlife warranty for T-rated tires; 60,000-mile limited treadlife warranty for H-/V-rated tires.
⁴ Based on internal dry handling results using a 2013 Honda Accord LX vs. previous-generation BFGoodrich® Advantage T/A® tire in size 215/55R17 94V. Actual on-road results may vary.
⁵ Car, Minivan, and CUV sizes shown. Additional fitments for SUVs, CUVs and pickup trucks arrive in 2017 with the BFGoodrich® Advantage T/A Sport LT (replaces BFGoodrich® Long Trail Tour)
⁶ Exceeding the safe, legal speed limit is neither recommended nor endorsed.

Photo - http://photos.prnewswire.com/prnh/20160421/358223
Logo - http://photos.prnewswire.com/prnh/20150810/257271LOGO

SOURCE BFGoodrich Tires

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