BevMo! Appoints Goodby, Silverstein & Partners as Advertising Agency of Record

SAN FRANCISCO, Feb. 7, 2011 /PRNewswire/ -- BevMo!, a leading retailer in specialty alcoholic beverages, announced today that it has appointed award-winning firm Goodby, Silverstein & Partners (GSP) as its advertising agency of record.

The agency will work with BevMo! to develop boundary-pushing creative communications across all media platforms and will provide strategic direction on digital and social marketing, media planning, and e-commerce support.

"The cornerstone of BevMo!'s success has always revolved around how passionate our associates are about building lasting relationships with our ClubBev! members. What's changing fast is how and where we interact with our customers. We were looking for a strategic business partner who can help tell our story, who understands the power of building a brand, and who is not afraid to stand behind their work to ensure they get the job done. From the first time I met with the talented team at GSP, it felt right. They just think like we do." —Alan Johnson, CEO, BevMo!

"We think BevMo! is one of the great shopping experiences. We are really excited to help them use new tools to spread that experience to more people." —Robert Riccardi, Managing Partner, Goodby, Silverstein & Partners

About BevMo!

Based in the San Francisco Bay Area, BevMo! is the leading beverage lifestyle retailer in the western United States. Founded in 1994, BevMo! now operates 110 stores in California and Arizona. BevMo! provides a uniquely friendly and welcoming environment for competitively priced alcoholic and nonalcoholic beverages and products such as specialty foods and snacks, glassware, and related bar and wine accessories. BevMo! is wholly owned by TowerBrook Capital Partners L.P., an investment management firm with approximately $5 billion of capital under management. With offices in New York, London, and San Francisco, TowerBrook focuses on making investments in North American and European companies. For more information, please visit bevmo.com

About Goodby, Silverstein & Partners

Goodby, Silverstein & Partners, a unit of the Omnicom Group, is one of the world's most respected and most awarded advertising agencies. Founded in 1983, the company is based in San Francisco and has over 800 employees serving a broad array of national and international accounts, including Chevrolet, Hewlett-Packard, Comcast, Frito-Lay, Haagen-Dazs, CMPB ("got milk?"), Adobe, Sprint, NBA, and many others. For more information on GSP, please visit goodbysilverstein.com

SOURCE Goodby, Silverstein & Partners

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