Betty Crocker™ and EZ Foil® by Hefty® Bring More Yum and Less Mess to Summer Entertaining

Brownie Mix and Bakeware Co-Promotions Offer Savings

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May 20, 2014, 09:00 ET

MINNEAPOLIS, May 20, 2014 /PRNewswire/ -- It's summertime and the living is easy, thanks to a first-time seasonal offering from Betty Crocker™ and EZ Foil® by Hefty®, who are partnering to provide consumers more yum and less mess with a simple and easy way to serve picnic treats while saving at the cash register.

Betty Crocker(TM) and EZ Foil(R) by Hefty(R) heat up summer entertaining with co-promotion on brownie mixes and pans (PRNewsFoto/Betty Crocker)

Betty Crocker Logo. (PRNewsFoto/Betty Crocker)

Beginning mid-June at retailers nationwide, EZ Foil®by Hefty® will offer a $1.00 off coupon on its 9 x 13" or 8 x 8" aluminum pans when purchasing any variety of Betty Crocker Supreme Brownie mix, while supplies last. The brands will be prominently featured in a specially designed in-store display unit at select retailers.

"When you think outdoor summer entertaining, you know a pan of fresh-baked brownies is always a picnic or BBQ pleaser. This partnership is a logical coming together of two go-to brands that consumers find as a solution for their summer desserts," said Perteet Spencer, marketing manager with Betty Crocker.

According to shopper data from leading retailers, brownies are a key component to summer celebrations and entertaining, along with drink mixes, ice cream, fruit, and tortilla chips & salsa. By providing an easy and affordable solution to grab and go, Betty Crocker and Reynolds anticipate a strong response to the promotion.

"We are pleased to work with Betty Crocker to provide savings on our products, which naturally go together and busy families love," said Jeff Trump, bakeware marketing director at Reynolds Consumer Products. "EZ Foil® by Hefty® pans make it easy to bake up a batch of brownies for home or to take along to work, school, kids' sports events, or a party, without the worry of tracking down your empty pan."

Promo Helps Schools Earn Cash with Box Tops for Education™

In addition to the convenience of these two brands partnering at retail, consumers will be able to collect 10-cent Box Tops found on all of the products in time for back-to-school.

Box Tops for Education™ provides cash to schools for the things they need most -- from field trips, textbooks, playground and classroom supplies. The Box Tops for Education™ program has helped more than 90,000 schools earn more than $600 million since the program started in 1996.

About Betty Crocker

Since her creation in 1921, Betty Crocker has enjoyed a distinguished history as a multimedia superstar. Featured in radio, TV, print and now online, this cultural icon has rightfully earned her reputation as the "Original First Lady of Food." Since first published in 1942, over 75 million Betty Crocker cookbooks have been sold. BettyCrocker.com is one of the top websites in the food category and Betty Crocker's Facebook community has nearly 3 million fans. Betty Crocker branded products garner over $1 billion in sales annually. For more information, visit bettycrocker.com.

About Reynolds

Reynolds Consumer Products provides quality household essentials and world-class brands. In addition to Reynolds Wrap®aluminum foil; Reynolds® products include parchment paper, aluminum bakeware, oven bags, slow cooker liners, and baking cups. Hefty® is known for trash bags; but is also a leader in slider bags, disposable tableware, and aluminum cookware under the EZ Foil® by Hefty® name. Our products are available in the U.S. at mass merchants, grocers, and other retail stores and in approximately 100 countries throughout the world. For more information, visit Hefty.com.

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SOURCE Betty Crocker