Betterment Is the First Automated Investing Service to Reach 100,000 Customers

Betterment's Customers Are Driving a Historical Shift in Investing

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Jul 29, 2015, 10:00 ET

NEW YORK, July 29, 2015 /PRNewswire/ -- Betterment, the largest automated investing service¹, today announced that it is the first automated investing service to reach more than 100,000 customers. Betterment has more than doubled its assets under management from $1.2 billion to $2.5 billion and added nearly 40,000 new customers in the past six months.

With customers in all 50 states and ranging in age from 18 to 97, Betterment is leading the revolution of automated, personalized investing. Betterment's smarter technology is designed to help improve investor behavior and seeks to achieve better returns.

"Helping more than 100,000 customers reach their financial goals is a notable milestone for us," said Jon Stein, Betterment's Founder and CEO. "We're delivering personalized, sophisticated advice at scale for an incredibly low fee, regardless of the customers' level of wealth. When we entered the market five years ago as the first automated investing service, 100,000 customers seemed like a far-reaching goal. Now, we're on track to serve more than 1 million customers in the next few years."

Betterment offers its customers a globally diversified portfolio of index-tracking ETFs with personalized allocation advice in a goal-based investing framework. Customers can open and customize regular investment accounts, traditional/SEP/Roth IRAs, trust accounts, and accounts for retirement income.

Since launching in 2010, Betterment has continued to add new features and improve its industry-leading service. In the past year alone, Betterment has released a suite of tax-efficient features to all of its customers regardless of balance, including Tax Loss Harvesting+ and Tax Impact Preview. Betterment also recently released RetireGuide™, an advice engine that helps to inform customers as to whether or not they are invested correctly for a comfortable retirement, and SmartDeposit, a feature that makes it easy for customers to invest their excess cash without having to think about it.

For more information, please visit Betterment.com.
Contact Info:
Joe Ziemer, [email protected], 212-228-1328
Arielle Sobel, [email protected], 347-395-0258

Betterment is the largest, fastest-growing automated investing service, helping people to better manage, protect, and grow their wealth through smarter technology. With more than 100,000 customers and over $2.5 billion in assets under management, the service offers a globally diversified portfolio of ETFs, designed to help provide you with the best possible expected returns for retirement planning, building wealth, and other savings goals. Betterment also helps customers get on track for a comfortable retirement with RetireGuide™, a retirement planning tool that lets people know how much they should save and if they are investing correctly.

Betterment is a CNBC Disruptor 50, FT 300 and Webby award winner, and it has been featured in the New York Times, Forbes, and the Wall Street Journal. Betterment helps people to achieve a smarter financial future with minimal effort and for a fraction of the cost of traditional financial services. Learn more here.

1. Determination of largest, most trusted, most popular, and most preferred online financial advisor and automated investment service reflects Betterment LLC's distinction of having the most accounts, based on Betterment's review of accounts numbers self-reported in the SEC's Form ADV, across Betterment's survey of automated RIA investing services as of January 31, 2015.

Determination of fastest growing automated investment service reflects Betterment LLC's distinction of obtaining the largest number of new accounts since January 1, 2014, based on Betterment's review of account numbers self-reported in the SEC's Form ADV, across Betterment's survey of automated investing services, as of January 31, 2015.

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SOURCE Betterment