Betterment Advisor Solutions Launches Unified Managed Accounts, Expanding Portfolio Customization for Advisors

Combines Betterment's model marketplace portfolios with custom strategies in one account with coordinated rebalancing and automated tax management

Helps make portfolio construction simple, sophisticated, and scalable

NEW YORK, Oct. 6, 2026 /PRNewswire/ -- Betterment Advisor Solutions, an all-in-one custodial platform for modern RIAs, today announced the launch of Unified Managed Accounts (UMAs), expanding its portfolio management capabilities and giving advisors greater flexibility to build personalized, multi-strategy portfolios at scale.

UMAs allow advisors to combine Betterment's model marketplace portfolios – including Betterment and third-party models – with custom strategies as distinct investment sleeves within a single account. Advisors can configure each sleeve independently while maintaining a consolidated view of the portfolio.

"We've always built our offerings around what we hear directly from the advisor community, and one message has been consistent: they want to deliver personalized portfolios at scale," said Sarah Levy, CEO of Betterment. "UMAs give advisors more ways to tailor investment strategies to each client, while leveraging our automation to manage sophisticated portfolios with ease."

Advisors establish the overall asset allocation for each account, while Betterment coordinates rebalancing across sleeves to help keep the blended portfolio aligned with the account's investment design. Betterment's tax-loss harvesting and gains allowance management extend across sleeves, coordinating gains and losses across strategies.

The launch builds on Betterment's expansion of its model marketplace earlier this year, which added turnkey portfolios from leading asset managers including Goldman Sachs Asset Management, State Street Investment Management and Vanguard. UMAs also lay the groundwork for direct indexing as an additional sleeve type, creating opportunities for more personalized, tax-efficient investing. 

To learn more about Unified Managed Accounts, click here.

About Betterment Advisor Solutions
Betterment Advisor Solutions is an all-in-one custodial platform for modern RIAs. We empower advisors to manage their book with flexible, robust portfolio management software, automated back office tools, and comprehensive advisor support. From model management to customizable billing and multi-channel client solutions across cash, investing, and 401(k)s, Betterment Advisor Solutions helps firms streamline operations and scale efficiently without sacrificing control.

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SOURCE Betterment