Better Homes and Gardens Panelists Declare That the Bounce Dryer Bar Simplifies Life

Panelists Who Were Given A Bounce Dryer Bar And Asked A Few Questions About It Shared Thoughts On Product's Benefits

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Sep 21, 2010, 09:00 ET

CINCINNATI, Sept. 21 /PRNewswire/ -- A recent poll conducted by Better Homes and Gardens, among their Reader Panel members, reveals that a majority of panelists who were given a Bounce Dryer Bar and asked a few questions about it are very satisfied with how Procter & Gamble's Bounce Dryer Bar simplifies their life. The Better Homes and Gardens Neighbor Network Reader Panel is comprised of 39,000 members, who joined the panel for the purpose of sharing their opinion. Two hundred forty-four members of this reader panel—all of whom are primarily responsible for laundry in their household—were polled after putting the Bounce Dryer Bar to the test.

"We understand that Better Homes and Gardens readers are busy consumers who need fabric care products that make life easier and less stressful," said Mary Pochobradsky, Bounce Marketing Director. "We created the Bounce Dryer Bar with hopes of making the laundry process simpler for these women. And now, with the product being on the market for just over a year, we are proud that the feedback shows that we have succeeded in simplifying the lives of Better Homes and Gardens panelists."

THE SIMPLICITY OF THE BOUNCE DRYER BAR

Better Homes and Gardens panelists have a reason to claim that the Bounce Dryer Bar simplifies their life. Some busy households do an astounding ten or more loads of laundry per week. By eliminating the need to find hidden sheets and throw them away after each load, the Bounce Dryer Bar gives consumers convenience and peace of mind through automatic freshness. You literally stick it and forget it.

The Bounce Dryer Bar was formulated by taking similar actives found in Bounce dryer sheets and molding them into a bar form to automatically add freshness, softness and static control benefits to your clothes. It automatically freshens laundry load after load so you or anyone in your household do not have to remember to use dryer sheets. The product simply attaches to the drum of your dryer to give benefits for up to four months, depending on frequency of use and dryer settings.

HOW IT WORKS

The Bounce Dryer Bar consists of three parts: a cradle, a base and the bar. The bar and its base slide into a cradle which simply attaches to the drum of your dryer with an adhesive that is strong enough to keep the bar in place, but also can be removed without damaging the dryer. During the dry cycle, the bar, when mixed with heat and fabric abrasion, adds freshness, softness and static control to your clothes. You don't have to remember to throw in a dryer sheet for freshness and static control, it is automatically added each time so you know that your clothes will be fresh and virtually static free.

Once the Bounce Dryer Bar is ready to be changed, the base will begin to reveal the word "replace" where the bar has faded away. Installment and replacement of the bar is quick, easy and convenient.

To install, simply affix the cradle to the drum of the dryer, insert the bar by sliding the base into the cradle. When it is time to replace the bar, slide the used base out and the new base and bar in.

MORE ABOUT THE BAR

In 2010, the Bounce Dryer Bar was named the Silver Medal winner of the 2010 Edison Best New Product Awards in the Consumer Packaged Goods Household Segment.

Bounce Dryer Bar is available in "Outdoor Fresh" and "Linen Fresh" scents nationwide for the suggested retail price of $4.49 for the 2-month bar and $7.79 for the 4-month bar. Actual prices are at the sole discretion of individual retailers.

About Better Homes and Gardens

Better Homes and Gardens is America's leading lifestyle magazine for women who have a passion for the home and the life they create there. With a circulation of 7.6 million and a readership of nearly 40 million, Better Homes and Gardens delivers smart, approachable editorial on design and individual style, decorating and gardening, food and entertaining and personal and family well-being.

About Bounce®

Bounce® dryer sheets add softness and static reduction to fabrics in the dryer along with a wonderful fresh scent. Bounce dryer sheets are available in a variety of great scents: Fresh Linen, Outdoor Fresh Scent™, Spring Fresh. Bounce offerings also include Bounce Pure Essentials™, Bounce with Febreze® Fresh Scent, Bounce Free & Sensitive™, Bounce Awakenings™ and the Bounce Dryer Bar™. For more information, visit www.BounceEverywhere.com.

About Procter & Gamble (NYSE: PG)

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.

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