Bestselling Author Brian Wansink Speaking at 2010 Soy Symposium

WASHINGTON, July 12 /PRNewswire-USNewswire/ -- Author of the bestseller Mindless Eating: Why We Eat More Than We Think, Brian Wansink, Ph.D. will speak and moderate at the 2010 Soy Symposium on November 11th in Washington, DC.

Wansink, an award-winning academic researcher on food psychology and behavior change, is the John Dyson Professor of Consumer Behavior at Cornell University. From 2007-2009,  Wansink served as the Executive Director of USDA's Center for Nutrition Policy and Promotion, the Federal agency in charge of developing the 2010 Dietary Guidelines. During the 2010 Soy Symposium, Wansink will speak about the challenges individuals will face meeting the Dietary Guidelines and what is needed to enhance more mindful eating behavior.  After his presentation, Wansink will moderate an interactive panel on What Can Be Done to Meet the 2010 Dietary Guidelines? Experts on consumer choices, product formulation, public health policy, and agriculture innovations will join Wansink to examine how the food industry, farmers, and cities are making changes to incorporate the Dietary Guidelines into the food supplied and also satisfy consumers.

Representatives from food companies, farmers, processors, health professionals, media, and government employees are welcome to attend the 2010 Soy Symposium: Adapting to New Market Forces on November 11th in Washington, DC at the L'Enfant Plaza Hotel. This day long conference takes an exciting look at how four primary forces—health, economics, global marketing, and sustainability—impact the soyfoods industry and how the industry is responding. This event is sponsored by the United Soybean Board, the Soyfoods Association of North America, and the Illinois Soybean Association.

Attendance by U.S. Government Employees, Capitol Hill Staff, and Media is complementary. For more information, registration, a full agenda, and more, visit www.soyfoods.org/2010-soy-symposium.

SOURCE Soyfoods Association of North America

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