Best-Selling Root:1 Chilean Wine to Plant 10,000 Trees

SEATTLE, March 31 /PRNewswire/ -- This spring and summer, consumers can help 10,000 trees take root as they enjoy Root:1 from Vina Ventisquero, the most sought-after super premium Chilean wine, with Root:1's third annual "Together We Can Plant a Forest" program.  Now through August sales of Root:1 Cabernet Sauvignon, Sauvignon Blanc, Chardonnay and Carmenere will support tree-planting and ecosystem restoration projects throughout the United States and South America, donating one dollar from the sale of every bottle up to $10,000.

Now in its third year, the program has the potential to give roots to over 30,000 trees. According to the American Forests' Global ReLeaf program, 30,000 trees, over the course of their lifetime, will offset approximately 10,000 tons of carbon dioxide, the equivalent of taking nearly 2,000 cars off the road for a year and covers an amount of land equivalent to 10 Fenway Parks or 50 football fields.

"We are losing approximately one million acres of America's forests each year - and global deforestation is even more rampant," says Greg Meyer, Vice President of Marketing & Development, American Forests. "Partnerships, such as this one with Root:1, are important to our sustainability efforts. Every tree planted helps clean our air, purify our drinking water, provide homes for wildlife and remove carbon dioxide from our atmosphere."

The "Together We Can Plant a Forest" program is fully consistent with Vina Ventisquero's, philosophy of sustainable viticulture. Vina Ventisquero's farming and winemaking practices are specifically tailored to nurture the unique attributes of its vineyards, environment and community. The results of this stewardship are found in the consistent high quality of every bottle of Root:1. Sourced from the best vineyards in Chile's most prestigious growing regions, with each varietal being produced in its ideal microclimate, Root:1 wines are crafted to be balanced, fruit forward and expressive of the terroir.

According to AC Nielsen, Root:1 Cabernet is the best-selling imported Cabernet over $10 (12 weeks ending 12/12/09). All Root:1 varietals are available nationwide for the suggested retail price of $12.99.

Global ReLeaf is American Forests' education and action program that helps individuals, organizations, and corporations improve the local and global environment by planting and caring for trees. American Forests has planted 25 million trees in more than 500 projects across the United States and internationally. To learn more about Global ReLeaf and its ecosystem restoration and tree planting initiative please visit: americanforests.org

"Together We Can Plant a Forest" program point of sale includes header cards, shelf talkers, neck hangers and instant redeemable coupons for eco-friendly products to help consumers reduce, reuse and recycle.  For more information please visit:  root1wine.com.

Winebow, Inc. (www.winebow.com), founded in 1980 by Leonardo LoCascio, is a major importer and distributor of fine wines and spirits from around the world. Winebow is a leading importer of premium Italian wines under the Leonardo LoCascio Selections label, the de facto seal of approval for Italian wine enthusiasts. The Winebow Brands International (WBI) and Winebow Global (WG) divisions offer a wide range of acclaimed wine and spirits from the world's most prominent growing regions.

Winebow is headquartered in Montvale, New Jersey with additional distribution offices in New York, New York; Philadelphia, Pennsylvania; Washington, D.C.; Boston, Massachusetts; Wallingford, Connecticut; and Chicago, Illinois.

SOURCE Winebow, Inc.

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