Best-Selling Author Gwen Cooper Teams Up With ARM & HAMMER™ To Launch Love Saves the Day Book Tour At Local Animal Shelters

EWING, N.J., May 2, 2013 /PRNewswire/ -- Today, New York Times best-selling author Gwen Cooper kicks off a national book tour in support of her newest novel, Love Saves the Day (Bantam, 2013), in New York City. The tour, presented by Church & Dwight Co., Inc., maker of ARM & HAMMER™ Ultra Last™ Clumping Cat Litter, will make stops at innovative animal shelters, sanctuaries, and rescue groups across the country that have successfully extended their work with animals into unique programs that support people as well.

(Logo: http://photos.prnewswire.com/prnh/20120605/NY18614LOGO )

"As Love Saves the Day is narrated primarily from the perspective of a rescue cat named Prudence, we felt that local animal shelters would provide the perfect setting for this tour," says Cooper.  "Over the next three months, we'll be showing that love really does save the day by celebrating the organizations that promote cleaner, safer, happier communities by taking animals off the street and placing them in loving homes."

In addition to onsite readings by Gwen Cooper, each shelter will also receive a 500lb donation of ARM & HAMMER™ Ultra Last™ Clumping Cat Litter as a thank you for all their contributions to the local communities. ARM & HAMMER™ Ultra Last™ Clumping Cat Litter has been specially-formulated to provide long-lasting odor control to help keep homes smelling fresh and clean, even when you can't scoop every day.

"We're honored to be a part of such an inspirational book tour," said Rithika Naik, product manager for Church & Dwight Co., Inc., the maker of ARM & HAMMER cat litters. "At Church & Dwight, we are dedicated to providing the best for our feline friends and commend all shelters for the exceptional services that they provide not only to their local community, but to helping each and every cat find a permanent, loving home."

The tour kicks off on May 2 at Bideawee in New York, NY. Additional stops include Friends for Life in Houston, TX; Austin Pets Alive in Austin, TX; Red Paw in Philadelphia, PA; SPCA-Albrecht Center in Aiken, SC; Good Mews in Atlanta, GA; Seer Farms in Jackson, Ocean County, NJ; Wayside Waifs in Kansas City, MO; Arizona Animal Welfare League in Phoenix, AZ; Tree House Humane Society in Chicago, IL; Meow Cat Rescue in Seattle, WA; Pixie Project in Portland, OR; SF-SPCA in San Francisco, CA; and Best Friends Animal Society in Los Angeles, CA.

For a complete list of tour stops and dates, please visit www.gwencooper.com.

About ARM & HAMMER™ Ultra Last™ Clumping Cat Litter
ARM & HAMMER™ Ultra Last™ Clumping Cat Litter has a highly effective formula, which contains ARM & HAMMER™ Baking Soda coated granules and powerful odor neutralizers that continuously eliminate even the worst litter box odors. In addition, rock solid clumps allow for easy removal of the source of odors and the moisture activated fresh scent deodorizes the litter every time the cat uses the litter box.

Manufactured by Church & Dwight Co., Inc., ARM & HAMMER Ultra Last™ Clumping Cat Litter provides powerful, long-lasting odor control, even when you can't scoop every day.  Visit them on the web at: www.armandhammer.com

About LOVE SAVES THE DAY
When five-week-old Prudence meets a woman named Sarah in a deserted construction site on Manhattan's Lower East Side, she knows she's found the human she was meant to adopt. Then one day Sarah doesn't come home. From Prudence's perch on the windowsill she sees Laura, the daughter who hardly ever comes to visit Sarah, arrive with her new husband. Before they even get to the front door, Prudence realizes that her life has changed forever. Poignant, insightful, and laugh-out-loud funny in the ways only a cat can be, Love Saves the Day (Bantam, 2013) is a story of hope, healing, and how the love of an animal can make all of us better humans.

Media Contact:
Jennifer Borland/Edelman
212-642-7726
[email protected]

SOURCE ARM & HAMMER