Best Consumer Web sites of 2011 to be Named by Web Marketing Association in 15th Annual WebAward Competition

WEST SIMSBURY, Conn., April 5, 2011 /PRNewswire/ -- The Web Marketing Association announces the call for entries for its 15th annual international WebAward Competition for Web site development at www.webaward.org. The WebAwards is the standards-defining competition that sets benchmarks for 96 industries, including consumer goods, retail and shopping websites, based on the seven criteria of a successful web site. The deadline for consumer websites to enter to be judged is May 27, 2011.

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"The consumer industry is very competitive when it comes to Web development and companies can benefit from the independent evaluation of their online efforts," said William Rice, President of the Web Marketing Association. "Consumer web sites have consistently beaten the judging averages across the board. They can reach and engage the visitors to their sites, which many others struggle to do so."

Web sites are judged on seven criteria including design, innovation, content, technology, interactivity, copy writing and ease of use. Each WebAward entry in the consumer goods category is judged against other consumer good entries and then against an overall standard of excellence.

All entrants benefit from receiving valuable feedback in terms of their specific scores compared against the average scores for their industry. They also may receive specific comments from the WebAward's professional judging panel on their Web site development efforts.

Winners of a WebAward in the consumer categories will also receive:

• Handsome statue or certificate of achievement
• Increased visibility for their company
• Marketing opportunity to promote the company website to the media
• Links to your site from the highly ranked WebAward site to help SEO
• Admiration of peers, friends and co-workers

Each year the Web Marketing Association names the Best Consumer Websites based on the scores submitted by the competition judges.

Recent winners of the Best Consumer Goods Web site include:

2010 – Enlighten for John Frieda - Product Advisor

2009 – G2 Interactive for M&M's and TRANSFORMERS

2008 – Enlighten for Ban

2007 – bbdigital (Blattner Brunner) for Aquafresh White Trays Product Launch

2006 – Hanson Inc. for Merillat

2005 – RMG Connect for Nestle Kids Ice Cream

2004 – Bent Media for TABASCO® PepperFest®

2003 – DraftDigital for Wisk

2002 – The Glidden Company for Glidden Consumer web site

Recent winners of the Best Retail Web site include:

2010 – LBi for M&S.com

2009 – VML for Adidas Made for Beijing

2008 – Arc Worldwide for Hallmark Journeys

2007 – Creative Digital Group for The Home Depot Home Services

2006 – Resource Interactive for RBK Music

2005 – R/GA for Nike ID

2004 – PixelMEDIA, Inc. for ECCO USA, Inc web site

2003 – Freerun Technologies for Olivier Napa Valley

2002 – Sharpe Partners for samsphotoclub.com, powered by Fujifilm

A complete list of past winners and the entry form for companies who wish to compete for 2011 honors can be found at the Best Consumer Goods Website page and Best Retail Website page.

There is one significant change in this year's WebAwards. The much coveted Top Agency WebAward is given to the organization who wins the most total WebAwards in a single competition. However each year many agencies win multiple awards and deserve additional recognition. This year, we will recognize each organization that wins 10 or more WebAwards with an Outstanding Interactive Developer trophy.

Participants can improve their chances on winning a WebAward by checking out the Web Marketing Association Facebook Page and becoming a fan of the page.  The Web Marketing Association will be providing hints and tips on how to improve your chances on winning a top award throughout April and May.

The 2011 WebAwards are sponsored by the following leading organizations: BGT Partners, Burst Media, PR Newswire, AllBusiness, ExactTarget, ad:tech conferences,  Internet World UK, SES Conference, Webmaster Radio, and Website Magazine.

About the WebAwards

The Web Marketing Association's 15th annual international WebAwards competition sets the standard of excellence in 96 industries by evaluating Web sites based on the seven essential criteria of successful Web site development. The WebAwards recognizes the people and organizations responsible for developing the most effective Websites on the Internet today. Entrants benefit from a Website assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit www.webaward.org.

SOURCE Web Marketing Association

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