Best Beauty Products of the Year Are Named by Cosmetic Executive Women

The Industry Insiders Announce the 2010 CEW Beauty Award Winners

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May 24, 2010, 02:09 ET

NEW YORK, May 24 /PRNewswire/ -- The beauty industry celebrated its finest today, as Cosmetic Executive Women (CEW) recognized the most innovative beauty products of the year at the 16th annual CEW Beauty Awards. A full list of 31 winning products -- covering make-up, hair care, sun care, and more -- can be found below.

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The CEW Beauty Awards (#CEWawards) is the only awards program where the winners are determined exclusively by beauty insiders -- more than 3,600 professionals working in beauty, cosmetics, fragrance, and related industries. The CEW Beauty Awards signify the industry's highest recognition for manufacturers, as well as a trusted guide of top product performers for consumers.

"Women are very savvy when it comes to buying beauty products; they're looking for the best results at the best price. The CEW Beauty Awards provides consumers with insight into the best products the industry has to offer," says Carlotta Jacobson, president of CEW.

In addition to recognizing product innovation, CEW announced the winner of the Indie Beauty Award for the brightest new start-up in the world of beauty. This year's winner is Living Proof.

The prestigious list of CEW Beauty Award Winners was announced this afternoon at a celebrity-lined event at the Waldorf=Astoria in New York City.

Hosted by Mario Cantone, star of Sex and the City 2
Presented by:
	Formerly of Project Runway & Host of The Malan Show - Malan Breton
	American Idol Finalist - Anoop Desai
	Supermodel - Selita Ebanks
	Grammy Award Winning Singer - Estelle
	Ugly Betty Star - Mark Indelicato
	Beauty Icon and Entrepreneur - Kim Kardashian
	American Idol Finalist and "Rock of Ages" Actor - Constantine Maroulis
	Crest Special Guest that Embodies the 3D White Smile and Star of The City - Whitney Port
	"Rock of Ages" Actress – Angel Reed
Nearly 550 entries
155 Finalists
31 categories, ranging from Makeup to Hair Care, Sun to Scent
Both mass products (available at the drugstore) and prestige products (available at department and specialty stores) were honored

To make the winning products available to consumers, CEW has national retail partnerships with CVS/pharmacy, Nordstrom and QVC. Moreover, the 2010 Beauty Award Winners will be showcased and promoted with custom promotions in store, online and on TV throughout the year. The winning products will also remain on www.cew.org all year long.

The 2010 CEW Beauty Awards are sponsored by Allure, Givaudan, CVS/pharmacy, Crest and Oral-B 3D White, ACUVUE® Brand Contact Lenses, VEET®, Medicis Aesthetics, QVC, WWD Beauty Biz, Arcade Marketing, The Royal Promotion Group, HBA Global Expo, MaCher, Alcan Packaging Beauty, Rpr Marketing Communications, Glowelle, Nordstrom, Breakthrough in Beauty, TRESemme, KraftWorks, Suite K, Digital Plus, Raw Media and Consultancy Media. NPD Group defines the categories while Ernst & Young tabulates the ballots.

To view the Winners, please visit www.cew.org.

The 2010 CEW Beauty Awards winners are:

BATH AND BODY

Body Treatment Mass

Vaseline® Sheer Infusion™ with Stratys-3™

Body Treatment Prestige

Origins Dr. Andrew Weil for Origins™ Night Health Bedtime Spray

Bath/Shower Product Mass

Olay Body Wash Plus Tone Enriching Ribbons

Bath/Shower Product Prestige

Fresh Sugar Acai Body Scrub

FACIAL SKINCARE

Acne Treatment

La Roche Posay Effaclar AI Intensive Acne Spot Treatment

Anti-Aging Mass

Olay Professional Pro-X Deep Wrinkle Treatment

Anti-Aging Prestige

Lancome Genifique Youth Activating Concentrate

Cleanser & Scrub Mass

VISINE® Total Eye Soothing Wipes™

Cleanser & Scrub Prestige

Shiseido Future Solution LX Extra Rich Cleansing Foam

Eye Treatment Mass

Olay Regenerist Anti-Aging Eye Roller

Eye Treatment Prestige

Shiseido Benefiance NutriPerfect Eye Serum

Moisturizer Mass

Garnier Nutritioniste Skin Renew Awakening Face Massager

Moisturizer Prestige

Shiseido Future Solution Total Regenerating Cream

HAIR

Hair Care Product Mass

L'Oreal Paris EverPure Sulfate-Free Color Care Moisture Shampoo

Hair Care Product Prestige

Living Proof No Frizz Shampoo

Hair Coloring Product Prestige

ColorMetrics TouchBack by ColorMark

Hair Styling Product Mass

Klorane No Rinse Care with Papyrus Milk

Hair Styling Product Prestige

Living Proof Full Thickening Cream

MAKEUP

Eye Product Mass

CoverGirl Smoky ShadowBlast

Eye Product Prestige

Lancome Oscillation Powerbooster Vibrating. Amplifying. Primer

Face Product Mass

CoverGirl Simply Ageless Sculpting Blush

Face Product Prestige

Clinique Redness Solutions Instant Relief Mineral Powder

Lip Product Mass

Maybelline New York Color Sensational Lipcolor

Lip Product Prestige

Guerlain Rouge G de Guerlain

MEN'S GROOMING

American Crew Trichology Hair Recovery Patch

SCENT

Men's Scent

John Varvatos Artisan

Women's Scent Mass

P&G Prestige Avril Lavigne Black Star

Women's Scent Prestige

Coty Prestige Lola Marc Jacobs

SUN

Sun Product Mass

Neutrogena Sensitive Skin Sunblock Lotion SPF 60+ with PureScreen™

Sun Product Prestige

Bare Escentuals BareMinerals SPF 30 Natural Sunscreen

INDIE BEAUTY AWARD

Living Proof

About CEW

Cosmetic Executive Women, Inc. (CEW) is a nonprofit professional organization with over 3600 executives in the beauty, cosmetics, fragrance, and related industries. CEW advances the professional growth and leadership development of women in the cosmetic industry through professional development and networking, industry insights, access to leaders, recognition of achievement and innovation and its philanthropic foundation. CEW's membership is multigenerational and equally representative of entry level, mid-career level and senior level executives. CEW is based in New York City; and it has associated organizations in France and the United Kingdom. The CEW Foundation supports Cancer and Careers, a resource for employees balancing work and cancer treatment. For more information, log on to www.cew.org.