Best Automobile Web site of 2010 to be Named by Web Marketing Association in 14th Annual WebAward Competition

WEST SIMSBURY, Conn., May 4 /PRNewswire/ -- The Web Marketing Association announces the call for entries for its 14th annual international WebAward Competition for Web site development at www.webaward2010.org. The WebAwards is the standards-defining competition that sets benchmarks for 96 industries, including automobile web sites, based on the seven criteria of a successful Web site. The deadline for automobile websites to enter to be judged is May 25, 2010.

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"The automobile industry is one of the most competitive when it comes to Web development and companies can benefit from the independent evaluation of their online efforts," said William Rice, President of the Web Marketing Association. "The automotive industry is one of the few that have beaten the overall scores in Web development all ten years. They were one of the first to understand the importance of integrating the Internet and technology into their business strategy. They understand that consumers now usually go online before they walk in to the showroom."

Web sites are judged on seven criteria including design, innovation, content, technology, interactivity, copy writing and ease of use. Each WebAward entry is judged against other entries in its industry category and then against an overall standard of excellence.

All entrants benefit from receiving valuable feedback in terms of their specific scores compared against the average scores for their industry. They also may receive specific comments from the WebAward's professional judging panel on their Web site development efforts.

Winners of a WebAward in the automobile category will also receive:

• Image plaque or certificate of achievement
• Increased visibility for their company
• Marketing opportunity to promote the company website to the media
• Links to your site from the highly ranked WebAward site to help SEO
• Admiration of peers, friends and co-workers

Each year the Web Marketing Association names the Best Automobile Website based on the scores submitted by the competition judges. Recent winners of the Best Automobile Web site include:

2009 - 9 Dotglu for BMW M Microsite

2008 - Euro 4D for Inspired by nature

2007 - Zugara for Toyota PitPass

2006 - Nobox Marketing Group for Una Noche IS

2005 - Arnold Worldwide for Volkswagen 2005 re-design

2004 - Arc Worldwide for Toyota Scion

2003 - Global Beach Group for The All-New XJ online campaign

2002 - Critical Mass & Mercedes-Benz USA for MBUSA.com

A complete list of past winners and the entry form for companies who wish to compete for 2010 honors can be found at the Best Automobile Web site page

The 2010 WebAwards are sponsored by the following leading organizations: BGT Partners, Burst Media, PR Newswire, AllBusiness, ExactTarget, ad:tech conferences,  Internet World UK, Search Engine Strategies, Webmaster Radio, and Website Magazine.

About the WebAwards

Now in its 14th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development.  The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today.  Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site.  For more information, visit www.webaward2010.org.

SOURCE Web Marketing Association

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